"The opening of the first Russian McDonald’s was a really big deal. But 30 years later, amid pressure from US consumers to protest Russia’s invasion of Ukraine, McDonald’s announced it would be temporarily closing all 850 locations in Russia. In an unprecedented movement, over 750 companies have since curtailed operations in Russia". (CNBC, 2022)
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BM Unit 1.5: External Factors impacting businesses
BM Unit 4.5: 4Ps: Promotion - WOM (word-of-Month) & Viral Marketing
"Elon Musk coined the term Hyperloop back in 2013 when he released his vision for a fifth mode of transport. Since then, engineers around the world have been working to make his idea a reality sooner than you might think. Virgin Hyperloop has successfully tested the technology with human passengers and in Europe, Hardt Hyperloop is working on the technology and international coalition building needed to create entire Hyperloop networks." See more in the YouTube video
"Jobs at online shopping warehouses are on the rise, with many leaving restaurant and factory jobs to work at places like Amazon. But what’s it like to really work at one of its expansive warehouses?" (NBC News, 2021)
BM Unit 1: Growth & Evolution
BM Unit 2: Recruitment, Motivation
BM Unit 5: Warehousing
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The Netflix Effect is a new era phenomena - When Netflix releases a new series ends up in millions of binge watchers and unknown actors or concepts becoming famous overnight (Forbes, 2019).