LinkedIn - Headline LAB #2

"Headline Brainstorming Part 2"

LinkedIn Lesson - Headline Lab # 1

LinkedIn Lesson - Headline Lab # 3

Unit: Professional Development
- Module: LinkedIn - Building A Professional Network
This is a LEARNING Activity : Lesson - Headline & Power Words
LinkedIn - Headline & Power Words - Slides

Last Revised: July 12, 2021 - Authored: Dec. 28, 2020
Original Author: Jim Burnham - TopClown@STEAMClown.org
Content License: Distributed as Open Source. See Rights & Usage

This module, while focused on your LinkedIn Headline, is really about using the right words in the 120 characters you have to promote yourself.

What words describe your professional experience?
Drop some "breadcrumbs" about what you do and who you are

We can change our Headline any time, but let's do it right...

Learning Objective:

Module Scope:

Review how to write a LinkedIn Headline
Show Good and Bad Headline Examples

Learning Targets:

Create a Strong and Compelling Headline

Prior Knowledge:

Basic understanding of how to use Social Media
Have new LinkedIn Account

Resources & Materials Needed:

Access to your LinkedIn Account
Access the the Internet & Browser

In this Lab #2 we are going to focus on "refining" your LinkedIn "Headline".

This Lab Activity is about using your Brainstorming document to refine your current 'Headline". Take your big list of Ideas and pick the top 5 ideas.
In the Lesson "LinkedIn - Headline & Power Words" you have access to a big list of resource links. You can review them or take a look at the examples below.
After you have your top 5 ideas, you are going to review other LinkedIn Headlines. See how other write their Headlines. Pick the best examples from them and apply them in yours. You can review the examples below. See what good ways others have organized their Headline. Notice how much information about their Skills, Activities, and Information they compact into the 120 characters.
Work on 2-5 versions of your headline. Remember you have 120 characters... Try to use them all. One of the next Lab Activities you might do, is participate in a peer review of your 2-5 Headline examples... So create 2-5 versions.
You could pick the best one you think you have now and post it in your profile.

Your headline is what people see over and over. Make sure it communicates the right message to your target audience. When someone looks at your profile, the first text they see is your name and headline.

Don't waste the 120 characters:

You have 120 characters to use with your Headline. This is where you fill it with keywords of the Job or career you want. Headlines are searched by bots and other employer tools...

#1 - LEARNING Lab Activity - Pick Your Top 5:

Look at your big Brainstorming List and pick the top 5 Power Word sentence fragments. If you have Job, probably the first part of your head line should tell where you work or go to school... but the rest should be fragments about skills you have.

Take 10-15 min and "shake" down your list to the top 5.

Don't worry, you will still use all the rest in your "About" section "story"

LAB Activity:

Open up a Document where you have your big list of Brainstorming thoughts.
Pick the top 5 Power Word sentence fragments. Put them in order. Don't worry that you have more than 120 characters. We are going to work on that in a moment.
When you think you are close, stop and move on to the next Lab activity

Let's review other Headlines Again...

After we have put in some work to build our own headline ideas, it is always a good idea to see what other have done.

You can get a lot of inspiration from seeing good examples...

#2 - LEARNING Lab Activity - Review Examples:

If you need to you can go back to the "LinkedIn -Headline & Power Words Lesson" and review the links of good examples there.

Here are some of the links of Headlines.

You can also review the image examples listed below:

LAB Activity:

After you have you "close to done" Headline fragments, re-review some examples.
As you review the examples in the lesson or below, see which versions look good to you. Think about how they have edited their longer skills or activities fragments so they fit in the 120 character limit.
Notice how much information about their Skills, Activities, and Information they compact into the 120 characters. This is an editing game to see how much information you can pack into 120 characters.
Think about how they highlight a specific skill, activity, association or technology
Pay attention to how they string the items and ideas together. I like the checks ✔️, or the "pipe symbol "|". What do you think?
As you review, make edits to your Headline. Work on 2-5 versions. The goal is to actually create 2-5 versions of your Headline.

#3 - LEARNING Lab Activity - Create 2-5 Examples Of Your Headline

It's time to create 2-5 examples of your headline.

LAB Activity:

Work on 2-5 versions of your headline. Remember you have 120 characters... Try to use them all. One of the next Lab Activities you might do, is participate in a peer review of your 2-5 Headline examples... So create 2-5 versions.
Add these 2-5 headline candidates to the top of your Headline Brainstorming Document. We are going to have a Peer Review activity in the next Lab Activity.
You could pick the best one you think you have now and post it in your profile.

What's Next?:

If you stick around, we are going to have you work with your peers. (if you are par of a class, your classmates) You will have a chance to have others review your 2-5 Headline candidates. You will have an opportunity to review theirs. From this activity, you will have a chance to refine and then publish your best Headline. Please take the time to work the LABS. When you are done with this section on LinkedIn Headlines, you will also have a the information to create and post not only a great Headline, but even more ideas for your "About" section.

LinkedIn Lesson - Headline Lab # 1

LinkedIn Lesson - Headline Lab # 3

License - "Be A Hero"... Distribute Your Content As Open Source... That Is What I'm Doing...

The content on this site may have been pulled from other open source sites, but typically the interpretation and presentation is primarily the Intellectual Property of Jim Burnham, - TopClown@STEAMClown.org at www.steamclown.org and the Student curriculum can be found under the specific Mechatronics Engineering Units section of this web site.
If you do use my material, and make changes, I would appreciate getting a copy... because if you are making changes, it means that you think there is a better way to teach this… and I would really appreciate understanding that. Please send me feedback on my Questions or Feedback form. Please don’t hesitate to ask questions or comment.
You also should keep and include my STEAM Clown Logo and Copyright in any derivative works you create. I would appreciate if you would include one of these images found on my Steam Clown License page and link it to www.steamclown.org

Teachers - Unit, Module and Lesson Plans

If you are a teacher and want to connect and teach this LinkedIn module, discuss how I teach it, give me feedback, please contact me at TopClown@STEAMClown.org

To access this Lesson Plan and the Teacher collaboration area, you will have needed to connect with me so I can Share the content with you. Please go to the Teachers & Partner Page, check out my Licensing and fill out my Collaboration and Curriculum Request Form. I'll review and then grant you access to the requested areas and lesson plans if they exist.

If you have questions or feedback on how I can make a presentation, lesson, lab better please give use my Feedback Form.

Google Sites

Report abuse