LinkedIn - Headline LAB #1

"Headline Brainstorming"

LinkedIn Lesson - Headline & Power Words

LinkedIn Headline LAB #2

Unit: Professional Development
- Module: LinkedIn - Building A Professional Network
This is a LEARNING Activity : Lesson - Headline & Power Words
LinkedIn - Headline & Power Words - Slides

Last Revised: July 12, 2021 - Authored: Dec. 28, 2020
Original Author: Jim Burnham - TopClown@STEAMClown.org
Content License: Distributed as Open Source. See Rights & Usage

This module, while focused on your LinkedIn Headline, is really about using the right words in the 120 characters you have to promote yourself.

What words describe your professional experience?
Drop some "breadcrumbs" about what you do and who you are

We can change our Headline any time, but let's do it right...

Learning Objective:

Module Scope:

Review how to write a LinkedIn Headline
Show Good and Bad Headline Examples

Learning Targets:

Create a Strong and Compelling Headline

Prior Knowledge:

Basic understanding of how to use Social Media
Have new LinkedIn Account

Resources & Materials Needed:

Access to your LinkedIn Account
Access the the Internet & Browser

In this Lab we are going to focus on your LinkedIn "Headline".

This Lab Activity is about Brainstorming. You are going to have a big list of Ideas. The outcome is to have lots of Headline Ideas, NOT a finished Headline... That will come in a later Lab.
You are going to review other LinkedIn Headlines. See how others write their Headlines. Pick the best examples from them and apply them to yours.
You are going to write down Power Words and sentence fragments that apply to you.
Separate your Brainstorming results into items that go in your "Headline" and what can be used in your "About" section later.

Your headline is what people see over and over. Make sure it communicates the right message to your target audience. When someone looks at your profile, the first text they see is your name and headline.

Don't waste the 120 characters:

You have 120 characters to use with your Headline. This is where you fill it with keywords of the Job or career you want. Headlines are searched by bots and other employer tools...

#1 - LEARNING Lab Activity - Power Verbs:

If you did not already look at these reference links in the last lesson, please spend about 10-15 reviewing them.

Take 10-15 min and read the following 3 articles.

LAB Activity:

Open up a Document where you can record all your Brainstorming thoughts. Here is a Google Doc "Headline Brainstorming Template" you can copy
As you review these links, write down thoughts and ideas that apply to you and your headline. Remember this is a Brainstorming activity. You will refine all these ideas into your Headline and "About" section in later Labs.

Power Words are "Action" verbs

They show you doing something, making a positive change or demonstrating a skill.

You want the next opportunity to find you... and it finds you because you have included Power Words as keywords in your LinkedIn Headline and About summary. These power words or important keywords help you stand out from the crowd. They help you better communicate your value and improve your personal brand.

#2 - LEARNING Lab Activity - Power Words: Example List:

This is by no means a complete list. See if you can find more. Send them to me @ TopClown@STEAMClown.org

Think about your skill set and experiences, and see how you can describe them using action verbs like these power words.

LAB Activity:

Keep editing your Headline/About Brainstorming Document:
As you review this list, write down thoughts and ideas that apply to you and your headline. Remember this is a Brainstorming activity. You will refine all these ideas into your Headline and "About" section in later Labs.
Think about your Skills, Activities, Projects, Jobs, and any Clubs or Organizations you are part of. Write a sentence fragment using a Power Word about yourself.

Accomplished

Achieved

Adapted

Arranged

Attained

Built

Captured

Commandeered

Completed

Converted

Crafted

Created

Cut

Delivered

Demonstrated

Designed

Developed

Devised

Directed

Distributed

Doubled

Drove

Earned

Eliminated

Encouraged

Enforced

Engineered

Ensured

Established

Expanded

Expedited

Founded

Generated

Guided

Identified

Implemented

Improved

Improvised

Increased

Initiated

Inspired

Installed

Instigated

Instructed

Interpreted

Introduced

Launched

Led

Liaised

Modernized

Motivated

Negotiated

Organized

Promoted

Redesigned

Revitalized

Started

Streamlined

Strengthened

Structured

Supervised

Transformed

Uncovered

Widened

Won

#3 - LEARNING Lab Activity - Let's Dig Deeper & Look At Some More Examples:

Here are some great links to explore and see some great examples of LinkedIn Headlines.

LAB Activity:

Keep up the Brainstorming document.
You don't need to read all of these, but they might be useful to help you see a few more great examples of other LinkedIn Headlines. Take any good ideas and make them your own. Copy, tweak and make these ideas apply to you.

What's Next?:

If you stick around, we are going to dig much deeper into the topic of the LinkedIn Headline. Please take the time to work the LABS. When you are done with this section on LinkedIn Headlines, you will have a the information to create and post a great Headline and even more ideas for your "About" section.

LinkedIn Lesson - Headline & Power Words

LinkedIn Headline LAB #2

License - "Be A Hero"... Distribute Your Content As Open Source... That Is What I'm Doing...

The content on this site may have been pulled from other open source sites, but typically the interpretation and presentation is primarily the Intellectual Property of Jim Burnham, - TopClown@STEAMClown.org at www.steamclown.org and the Student curriculum can be found under the specific Mechatronics Engineering Units section of this web site.
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If you are a teacher and want to connect and teach this LinkedIn module, discuss how I teach it, give me feedback, please contact me at TopClown@STEAMClown.org

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