Spacious Skies Campgrounds Cosmic Camper Referral Program
Summary
A guest referral program is a strategic marketing approach designed to leverage the enthusiasm of existing customers to bring in new guests. By encouraging current patrons to refer friends or family. Spacious Skies Campgrounds can provide rewards and incentives to foster greater brand loyalty but also harness the power of word-of-mouth recommendations. Below is an overview of Spacious Skies Campground’s Cosmic Camper Referral Program.
Incentives
Incentives in a guest referral program will vary depending upon the type of referral which have different levels of value, effort and engagement. These incentives may also change to align with the specific nature and success of each referral and the seasonality of the property.
Marketing The Program
Email Campaigns:
Objective: Remind current guests about the referral program.
Action: Send regular emails, especially following positive experiences (e.g., after themed weekends or special events).
Content: Highlight program benefits and share success stories
Social media:
Objective: Increase awareness and participation in the referral program.
Action: Post content showcasing the simplicity of the referral program. Share testimonials from satisfied campers who have benefited from the program
Platforms: Use Facebook, Instagram and YouTube for maximum reach.
On-Site Promotion:
Objective: Encourage guest participation through visible reminders.
Action: Display posters and flyers around the campground. Train team members to verbally remind guests about the referral program during their stay.
Website Promotion:
Objective: Inform visitors about the referral program.
Action: Feature the referral program prominently in the “Current Specials” section of the website.
Open House Event:
Objective: Actively promote guest referrals.
Action: Select a date and time that works well for your target audience, preferably a weekend or holiday to maximize attendance.
Duration: Plan the event to last a few hours. Provide ample opportunity for guest interaction.
How It Work
Referral Process
A current guest refers a friend or family member to book a seasonal or monthly stay at one of our participating campgrounds.
Documentation of Referral
Referred guest provides us the name of the referring guest upon their initial call or visit to the property
This information MUST be documented in the reservation software:
Under the referring guest’s reservation
Under the incoming guest’s reservation
Booking Confirmation
The referred guest completes their booking
Incentives for Referring Guests
For Seasonal Stays:
Referring guests receive a campground credit that can be used for:
Site Fees
In-store purchases
Electric Bills
Seasonal Stays
Receive a campground credit to be used for in-store purchases, electric bills, seasonal or monthly fees
NOTE: Incentive will be applied once the new guest’s account is paid in full
For Monthly Stays (Reservation must be at least 60 days in length):
Referring guests receive a campground credit that can be used for:
Site Fees
In-store purchases
Electric Bills
Seasonal Stays
Referring guests receive a campground credit to be used for in-store purchases, electric bills, seasonal or monthly fees
NOTE: Incentive will be applied once the new guest’s account is paid in full for the 2-month reservation.
Terms and Conditions
Eligibility
This program is applicable only to new customers.
Referral Documentation
The referred guest must provide the name of the referrer during their initial call or visit to the campground
Account Status
The referring guests account must be in good standing to qualify for the incentive
Incentive Application
The Referral incentive will be awarded only after the new guest’s account is paid in full.
Limitations
Only one referral incentive awarded per transaction