This class is designed to provide Year 11 students with a comprehensive understanding of marketing and promotional strategies within the context of the travel and tourism industry. It delves into the key principles, techniques, and practices that drive successful marketing campaigns for destinations, hospitality services, and tourism products.

Key Learning Objectives:

Market Research and Analysis:

Students will learn how to conduct market research to identify target audiences, market trends, and customer preferences within the travel and tourism sector.

Marketing Mix (4 P's):

A detailed examination of Product, Price, Place, and Promotion will be undertaken, emphasizing their significance in crafting effective marketing strategies.

Segmentation, Targeting, and Positioning (STP):

Students will explore the importance of segmenting the market, selecting target segments, and positioning offerings to maximize appeal and competitiveness.

Promotional Tools and Techniques:

An in-depth study of various promotional tools such as advertising, public relations, sales promotions, and digital marketing, with a focus on their application in the travel and tourism industry.

Branding and Image Management:

Understanding how branding contributes to creating a unique identity for destinations, resorts, and tourism services, and its impact on consumer perception.

Customer Relationship Management (CRM):

Students will learn how to develop and maintain strong customer relationships through effective communication, service quality, and personalized experiences.

Social Media and Online Marketing:

Exploring the role of social media platforms, websites, and digital marketing channels in reaching and engaging with target audiences.

Ethical and Sustainable Marketing Practices:

Understanding the importance of responsible marketing strategies that consider environmental, social, and ethical implications.

Case Studies and Practical Applications:

Real-world examples and case studies from the travel and tourism industry will be analyzed to reinforce theoretical knowledge and highlight best practices.