Year 12 Visual Communication Design
(Unit 3 & 4)

COURSE OUTLINE

Visual Communication Design is distinct in its study of visual language and the role it plays in communicating ideas, solving problems and influencing behaviours.

Students learn how to :

• manipulate type and imagery when designing for specific contexts, purposes and audiences.

• combine manual and digital drawing methods, media and materials with design elements and principles.

• how designers visually communicate concepts when designing Messages, Objects, Environments and Interactive Experiences.

• employ a design process together with convergent and divergent thinking strategies to discover, define, develop and deliver design solutions.

• participate in critiques, both delivering and receiving constructive feedback and expanding their design terminology.

• consider factors that impact design decisions, including conceptions of good design, aesthetic impact, and economic, technological, environmental, cultural and social influences.

• use human-centred design principles, together with ethical, legal, sustainable and culturally appropriate design practices.

• learn about the relationships between design, place and time, acknowledging Aboriginal and Torres Strait Islander design knowledges, histories, traditions and practices 

Unit 3: Visual Communication in Design Practice
Area of  study 1 - Professional Design Practice

On completion of this unit the student should be able to compare the ways in which visual communication practices are used by contemporary designers, using research methods and practical exploration.

Area of  study 2 - Design Analysis 

On completion of this unit the student should be able to compare and analyse design examples from selected field(s) of design practice, describing how aesthetic considerations contribute to the effective communication of information or ideas.

Area of  study 3 - Design Process: Defining Problems and Developing Ideas

On completion of this unit the student should be able to identify two communication needs for a client, prepare a brief and develop design ideas, while applying the VCD design process and design thinking strategies.

Unit 4: Delivering Design Solutions
Area of  study 1 - Design Process: Refining and Resolving Design Concepts

On completion of this unit the student should be able to refine and resolve distinct design concepts for each communication need, and devise and deliver a pitch to communicate concepts to an audience or users, evaluating the extent to which these meet the requirements of the brief.

Area of  study 2 - Presenting Design Solutions

On completion of this unit the student should be able to produce a design solution for each communication need defined in the brief, satisfying the specified design criteria. 

ASSESSMENT TASKS 

Unit 3 :

• Outcome 1 - Professional Design Practice.

• Outcome 2 - Design Analysis 

• Outcome 3 - Defining problems and developing ideas

Unit 4 :

• Outcome 1: Refining and resolving design concepts.

• Outcome 2: Presenting design solutions 

• Examination.

SPECIAL CONSIDERATIONS

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