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What is the audience?
What is the audience?
You have two minuets in pairs discuss what you believe the audience is.
Target Audience, your target audience or more commonly know as TA is the group that the game is pitched too, for example how The Texas Chainsaw Massacre game is pitched to horror fans.
Looking at your target audience, the main areas to consider are;
Looking at your target audience, the main areas to consider are;
Demographics - gender, age, occupation, income, education level, marital status
Psychographics - values, interests, attitudes, lifestyle
Behaviour Patterns - method of purchase (e.g., online or in-person), frequency of purchase, how a customer conducts product research
Geography - customer’s location and the location’s traits (e.g., urban or rural, climate)
Hidden Audience
Hidden Audience
What is a hidden audience?
What is a hidden audience?
A hidden audience is a target demographic that isn't specified but can be addressed within the chosen media topic. This can be seen as hidden jokes/meanings or even Easter eggs in games that link to other topics or elements.
Examples of a hidden audience in popular culture
Examples of a hidden audience in popular culture
One of the prime examples of a hidden audience is the jokes animators especially pixar add into their films to entertain the parents as well. These are hidden in plain sight and will go over the younger viewers heads
PEGI/RSB Ratings,
PEGI/RSB Ratings,
There are multiple different variations of pegi ratings, these are normally defined and effected by the different countries laws and their religions. looking at how different courtiers rate media can be crucial in optimising the market area of your game.
The reason there are different rating boards is that due to cultures, religions and different beliefs there is certain content that is not allowed to be shown or can in some cases be illegal to be seen or even viewed.
Implementing your own ratings
Implementing your own ratings
Look at these examples of games, using your pegi table create a rating for this game. Include your justifications for why you have chosen this rating and what this would mean for the games target audience.
Who is the audience
What rating have you assigned?
Why?
Examples of the content in the trailer?
By the end of the session you should have!
By the end of the session you should have!
Explained what an audience is.
created a breakdown of the ratings that can be given to a form of media
You will have watched the trailers above and assigned your own ratings using the ratings, you need to provide reasonings and justify why you have made this decisions.
If you are missing anything please complete it at home!
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