In this session, learners will define what visual products are within the context of media and explore the key stages involved in developing them—from initial concept to final presentation. They will also begin investigating branding strategies used in energy drink campaigns, using both research and personal experience to understand what makes a brand visually effective and appealing.
Define visual products in media
Understand the stages of visual product development
Begin exploring branding in energy drink campaigns
Key things to think about,
What is a visual and what is a product,
you may also want to consider examples of a visual product.
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You will now need to investigate two drinks such as Monster, Red Bull, Prime etc. You will need to compare and contrast the ways in which they advertise and package their drinks and the ethical and social considerations of creating and branding a drink.
Who is the primary target demographic for this energy drink?
What motivates consumers to purchase and consume energy drinks? (e.g., taste, energy boost, peer influence)
How frequently do consumers in the target group drink energy drinks, and in what contexts?
What marketing strategies does the company use to promote its energy drink?
How is the brand positioned compared to its competitors?
How effective are sponsorships, events, or influencer campaigns in boosting brand recognition?
Are the marketing messages ethical, especially when targeting younger consumers?
How transparent is the brand in disclosing ingredients and potential health risks?
How does public perception affect the brand’s reputation?