Before beginning to create anything we need to look at developing a plan of action for what we aim to do and the work we aim to achieve.
some of the things we need to consider before finalizing the action plan is;
Target Audience
Time frame
we need to be specific in what we are aiming to do
One of the ways we can format our action plans is the implementation of a gantt chart/time line
During this task you will have demonstrated skills that you have developed and learnt in 3D2048, marketing and concept art.
Name
Slogan
Logo and brand
once you have decided on all of the above, you will need to create some concepts for your work. You need to ensure that you have have drawn concepts out for your whole design.
Within this if you wish to add some animation you will need to look at creating a storyboard, this storyboard will need to highlight what you aim to have happen in the animation. Thinking about camera angles, types of shot and any special effects.
Once you have created your design and planned out what you aim to create, you will need to show and demonstrate your work to the people sat near you or your friends and see what they think. This will help to get feedback and opinions of your work.
When you have collected this infomation and reviews this will help to give you some market research
You will need to ask questions to your audience to find out their opinions and what message your drink gives off.
Questions you may want to ask are;
First Impressions
What’s the very first feeling or thought you have when you see this?
If you had to describe this drink in three words based on what you see, what would they be?
Does this look like something you’d want to try? Why or why not?
Logo & Visual Identity
Does the logo feel modern, classic, playful, premium, etc.?
Is the logo easy to read and remember?
Do the colours and style match the kind of drink you’d expect this to be?
Slogan & Messaging
Does the slogan make sense right away?
Is it catchy or memorable?
What does the slogan make you think about the drink?
Product Appeal & Positioning
Who do you think this drink is for?
When or where could you see yourself drinking this?
What price range do you imagine for this product?
Differentiation
How is this different from other drinks you know?
What would make you choose this over a competitor?
Is there anything missing from what’s shown that you’d want to know?