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Learning Objective
Learning Objective
For this session we are going to be looking at what makes a good energy drink brand. in the previous session you should have investigated an energy drink in pairs. you will be using this information to help fuel your further investigation. You can draw on your own experiences of buying products and what it is that attracts you to a product. during this session you are expected to show mind maps of ideas along with mood boards with analysis
For this session we are going to be looking at what makes a good energy drink brand. in the previous session you should have investigated an energy drink in pairs. you will be using this information to help fuel your further investigation. You can draw on your own experiences of buying products and what it is that attracts you to a product. during this session you are expected to show mind maps of ideas along with mood boards with analysis
Session Aims:
Session Aims:
- Explore what makes an energy drink brand visually appealing
- Use previous research to support new ideas
- Reflect on personal buying habits and product appeal
- Create a mind map of brand ideas
- Develop a mood board with visual references and analysis
Recap your previous research.
Recap your previous research.
In the last session, you worked in pairs to investigate an energy drink brand. Take 5–10 minutes to review your notes and discuss:
What stood out about the brand’s design?
What made it appealing or memorable?
What could be improved?
We are now going to look at some adverts together and create an example moodboard ready
What do you notice
What are the themes
Does anything stand out to you?
Who are the target audience
What do you notice
What are the themes
Does anything stand out to you?
Who are the target audience
Your Turn
Your Turn
You will now embark on your own investigation into energy drinks and the way in which they brand and market their products
You will need to investigate the following topics;
You will need to investigate the following topics;
What makes a good energy drink brand?
Names
Logos
Tone
Target Audience
Theme
For this you will need to use software's such as
For this you will need to use software's such as
Google sites
Photoshop
Miro Board
Now work together with the people near you and get their opinions on your mood boards, ask them what their thoughts and feelings are to help gather more market research on your research. this will help you understand what the audience actually thinks and feels in correlation to images and designs
Now work together with the people near you and get their opinions on your mood boards, ask them what their thoughts and feelings are to help gather more market research on your research. this will help you understand what the audience actually thinks and feels in correlation to images and designs
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