You are challenged to create your own brand-new energy drink — from the product concept and branding to a 3D visualisation of the can or bottle. You’ll combine creativity with professional design tools to bring your drink to life.
Young adults (16–25 years old) who are looking for a stylish, appealing, and exciting energy drink brand.
Develop a unique energy drink concept (flavour, style, purpose, brand personality).
Create a visually appealing design using graphic design software (e.g., Photoshop, Illustrator, or similar).
Produce a 3D model of your drink packaging in Blender (or other 3D software).
Present your final product as part of a marketing pitch.
• Invent a unique drink flavour, brand story, and personality.
• Create a name, logo, tagline, and visual identity.
• Design a can or bottle label in 2D software.
• Model & render packaging in Blender.
• Present your final concept with visuals
• Brand Identity Pack – Name, logo, tagline, colour palette, mood board.
• 2D Packaging Artwork – Label with fictional details & barcode.
• 3D Product Render – At least 3 rendered angles.
• Final Presentation – Concept, process & final visuals.
1. Research & ideation
2. Brand identity development
3. 2D label creation
4. 3D modelling & rendering
5. Presentation & final pitch