When looking at audiences there are a lot of different elements that you need to consider. For example if we look at a game like Fortnite vs Apex and Warzone all are free games which already hits one large element of the market as it makes the game more accessible to a wider audience as there is no pay wall.
However, one contains content that is suited for a more mature audience while the other has a more teen friend appearance with an easy UI, simple assets and no graphic violence, while still having elements of violence.
PEGI 12 Games or apps that show violence of a slightly more graphic nature towards fantasy characters, or non-graphic violence towards human-looking characters or animals would fall in this age category, as well as nudity of a slightly more graphic nature and simulated gambling. Any bad language in this category must be mild and fall short of sexual expletives.
PEGI 16 Once the depiction of violence or sexual activity reaches a stage that looks the same as would be expected in real life, this rating is applied. Stronger inappropriate language, encouraging the use of tobacco or drugs and depicting criminal activities can be content of apps that are rated 16.
PEGI 18 The adult classification is applied when the level of violence reaches a stage where it becomes a depiction of gross violence and/or includes elements of specific types of violence (motiveless killing, violence towards defenceless characters or sexual violence). It may also include graphic sexual content, discrimination or the glamorisation of illegal drugs use.
You will have an explanation for what a hidden audience or theme is within media and have found one example of this.
You will look at two similar games and identify the differences and how that effects the auidence.
If you are missing anything please complete it at home!