By the end of this project you will have created a game concept, or group of concept pieces that could fit into the idea you have you will need to pitch this idea by the end of the project to the rest of the group and tutors as a part of your test audience.
Below are three forms of media that you will need to investigate. You will need to break down these three examples and identify the key factors in them such as age rating, audience and target market.
Each of these videos can be seen to have hidden themes and hidden audiences, see if you can identify them and then discuss how these can be seen visually and how they can help to draw in more viewers, or impact the viewers.
You will need to look at what kind of audience you would like to create for, taking into account the target audience factors we covered last lesson.
Once you have selected the age range that you are happy with, you will need to create a profile for this target audience try and discover the common themes that would help you to market the game towards that audience.
For example an 18 might contain strong elements of horror or violence.
You will have created two case studies on short films ( this can be two of the above or one of the above and another one that you know of)
You will breakdown their audiences and what techniques they are using to address that audience
You need to look at the hidden audience elements
If you are missing anything please complete it at home!