Practical Search Engine Optimization

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Course Description:

Search Engines Optimization became one of the most successful tools in advertising for any kind of business. It’s the appropriate time to invest into the internet marketing and know the basic Concepts of that Online world. The core of this course is awareness of SEO world Techniques & Secrets, and how to reach targeted customers easily in a professional ways.

In this course we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI

Intended Audience

  • Traditional Marketers
  • Online Marketers
  • Business Developers
  • Web Developer and Designer
  • Sales Manager and Executives


By the end of this workshop participants will be able to:

  • Be aware of Main Online Marketing Channels
  • Understand how using SEO can achieve your business goals.
  • Optimize your website in a professional way
  • Create Online Ads on Search Engines
  • Manage & Monitor Your SEO existence


  • Introduction to Online Marketing & SEO
  • Search Engines Types
  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
  • How Google Ranking its websites?
  • Search Engine Marketing (SEM) Techniques
  • How to Select the proper Keyword/Phrase (Google Adwords)
  • Video Optimization
  • Social Media Optimization (SMO)
  • Types of SEO
  • SEO Tracking & Monitoring
  • KPIs of SEO
  • Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
  • Web site Popularity
  • Forums Optimization
  • Most popular SEO/SEM Software
  • Landing Page Specifications
  • Images Optimization
  • Mobile App Optimization (App Store Optimization- ASO)
  • Latest SEM & SEO Trends

Instructor: Ahmed Refaat

Fees: LE1500 (Get 10% discount for registration)

Schedule: Fridays and Saturdays, 16:00 to 22:00 (Total 12 hours)

Class Size: MAX 19 learners


  • Attending the course
  • Course Material - Electronic
  • Coffee breaks with refreshments and snacks
  • Certificate of attendance from the Academy Of Knowledge

Registration: Pre-Register NOW to reserve your place