Business Modeling - Entrepreneurship 101

Why to attend Entrepreneurship 101 workshop?

Small and Medium Enterprises (SMEs) are getting more and more popular in the Egyptian society. This movement now contributes to a big part of the economic scene. It not only leverages the countries’ welfare, but also the entrepreneur’s life. Studying entrepreneurship benefits students and learners from different social and economic backgrounds because it teaches people to cultivate unique skills and think outside the box. Moreover, it creates opportunity, instills confidence, ensures social justice and stimulates the economy.

In this course, you will learn how to start kick-off your business with the right decisions. You’ll get the know how and why of every step you will to go through in your entrepreneurial journey. You will explore several case-studies from big successes and horrible failures to reflect on them and start from where the others stopped.

Intended Audience

  • University students who want to start their own businesses or transform their graduation projects to profitable ventures
  • Professionals who want to explore another working style away from corporates


  • Introduction to entrepreneurship
    • What is entrepreneurship
    • Entrepreneur Vs. Businessman
    • Entrepreneurial Mindset
    • Business Entrepreneurship Vs. Social Entrepreneurship
    • Social Entrepreneurship Vs. Awareness Campaigns and Community Service
  • Ideation (Idea Generation & Evaluation)
    • Introduction to the new technology trends
    • Brainstorming Techniques
    • Human Centered Design (Start with the customer and then make a suitable product/service)
    • What makes a good problem!
    • SWOT Analysis
    • PEST Analysis
    • Prototype and Minimum Viable Product (MVP) Concept (~zero-cost trials)
    • Lean Startup Concept
    • How to choose your startup name
  • Business Modeling
    • Why using Business Model Canvas (BMC)
    • Business Model Canvas Sections
      • Customer Section
        • Customer Segments
        • Value Proposition
        • Channels
        • Customer Relations
        • Revenue Streams
      • Business Section
        • Key Resources
        • Key Activities
        • Key Partners
        • Cost Structure

Fees: LE1500 (Get 10% discount for Early registration)

Schedule: Friday and Saturday, 16:00 to 22:00 (Total 12 hours)

Class Size: MAX 19 learners


  • Attending the course
  • Course Material - Electronic
  • Coffee breaks with refreshments and snacks
  • Certificate of attendance accredited by the Academy Of Knowledge and ScholarShip


  • Cash: Makanak - Nasr City
  • Mobile Payment: 00201220253333
  • Call/Whatsapp +201023338911

Or fill the form below, and we will call you back

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