Unit 3: Someone of Something Else's Story

Promotional Video Genre: to contribue to the progress or growth of the certain group, company, or idea. This is different than a Public Service Announcement, which usually is one message in 30 seconds or less. A promotional video can be up to 3 minutes or longer, and typically encompasses a script, interviews, lots of B-rolls, and music.

B-roll

In film and television production, B-roll, B roll is supplemental or alternative footage intercut with the main shot. The term A-roll referring to the main footage has fallen out of usage.

A Promotional Video highlights the theme or themes of your subject. It informs the audience:

What is ________ and what is its purpose?
Why is it important and what it offers to others?
Examples of its importance shown through script, interviews and lots and lots of BRoll (video images supporting the interview and scripts).

Requirement

Movement: (B-rolls)

Extra Credit

Multi angle camera angle

WL Mic use for the interviews.

Lighting for the interviews.

Voice over (including scriptwriting)

Promotional Video Examples

The Interview:

Conducting Interviews for Videos

The Story:

Story Creation Tips