Marketing focuses on moving people to embrace organizations created value.

Marketing is an in-depth analysis of connecting people to created value (the second component of the core curriculum). Students will create and develop brand and marketing strategies for a St. Louis based small business. Students will interview the client and develop empathy for the client’s business and professional goals, oftentimes providing the needed language to the organizational mission. Brands will be developed to visually communicate the client's goals. Finally, students will learn to communicate with potential customers by accurately positioning the brand in the marketplace.

Marketing is a semester-long course and may be taken by 10th-12th grade students. College credit (3 hours) is earned through Missouri State University.

Prerequisites: Introduction to Business or Newspaper/Yearbook

Students completing the course will be prepared and equipped in the following standards: 1, 2, 4, 5, 6, & 7

• Introduction and Standards
  • Creating and Connecting Value
    • Product-Driven vs. Purpose-Driven Marketing
  • Psychology and Marketing
• Rubric/Assignment: Jesus, Marketing, and Some Psychology

• Introduction and Standards
  • Jobs to be Done Matter More than Demos and Behaviors
  • Competitive and Market Analysis
  • Marketing Proposal

• Introduction and Standards
  • Photoshop
  • Start with Why
  • Introduction to Branding
    • Brand Names
    • Taglines and Slogans
    • Color Theory and Logos
    • Font Analysis and Meaning
  • Brand Position Statement
    • Batman Lego Movie
  • Branding Book
    • University of Texas
  • AB Testing
• Rubric: Brands

• Introduction and Standards
  • Messaging Matters - Geico
    • Messaging Matters - AMEX
  • Marketing Mix Extended
  • Get, Keep, Grow
    • Keep Customers
  • Promotional Mix
    • Advertising: Game of Thrones
    • Direct Marketing: Google Fiber
    • Public Relations: Google Fights Ebola
    • Public Relations: #icebucketchallenge
    • Public Relations: 12% Seasoned Beef
  • Human Experience & Marketing Domains
  • Marketing Plan
• Rubric: Marketing Plan

• Introduction and Standards
  • Brand Cohesiveness
  • Social Media Strategy
  • Search Engine Optimization
  • Developing Search Terms
• Rubric: Brand Communication

• The Personal Brand Final

Prerequisites

Introduction to Business

Course Requirements

• Access to your WCA School Account

Classroom Procedures, Policies & Participation

Grades

• Quizzes - 10 Point quizzes will review key content and material that is critical knowledge that should be mastered by professionals.
• Classroom Work - 10 Point classroom work will be assessed sporadically.
• Projects - Projects will be broken down into smaller sections to provide students with better feedback. a topic of the students choice.