Messaging Matters - Geico

Learning Goal: Determine how brand personality and messaging can remain constant.

Watch the following video advertisements and answer the following questions:

    1. What is the brand position statement?
    2. What is the brand personality?
    3. What is the common theme that holds all these campaigns together?
Game Night with a Sloth - GEICO.mp4
Baa Baa Black Sheep - GEICO.mp4
Grocery_ Crushed - GEICO.mp4
Marco Polo - GEICO.mp4
Rock Band_ Excessive Touchdown Celebrations - GEICO.mp4
Running of the Bulldogs – GEICO.mp4
Star Captain_ The Lost Keys - GEICO.mp4
Tiki's Barber Shop - GEICO.mp4