#icebucketchallenge

Learning Goal: Examine promotional strategies.

#icebucketchallenge

Maybe just a few months ago you didn’t have the slightest idea what ALS was… but if you haven’t heard about the #ICEBucketchallenge that means your internet consumption is really, really low… you ARE living on the dark side of the Moon ! This is one of the biggest campaigns of the year and, for sure, one of the most profitable (most likely the most). ALS association’s 2013 PR Campaign collected about $2.8 million, this year, they reached more than $100 million.

It was a really viral campaign which had the participation of several celebrities (including Mark Zuckerberg the CEO of Facebook, the social network where this action went more viral than anywhere else), bloggers, and a lot of social network users who spontaneously participated in this action. Here you can see a Youtube playlist of the most viewed Ice Bucket challenges.

Bill Gates ALS Ice Bucket Challenge.mp4

Very few people actually know how this viral action started, so here you can find a video with its the creator and why she started it:

Nancy Frates_ Why my family started the ALS Ice Bucket Challenge. The rest is history.mp4

The ALS Ice Bucket Challenge is back!.mp4