Introduction & Standards: Jesus, Marketing & Some Psychology

The goal of this unit is to develop a clear base for the purpose and use of marketing in the life of a Christian. To accomplish this goal, we will look at marketing from both the eyes of consumers and producers of content.

Ultimately, it is my belief that Christian's prerequisite for using marketing tactics is having a product that is worth selling. The Created product should work to restore the four areas below:

1. Gods relationship with man
2. Mans relationship with creation
3. Man's relationship with neighbor
4. Man's relationship with self

Once a product worth selling is Created, marketers can start Connecting the product to their targeted audience.

By the time this unit is completed, students should be prepared to understand the role of marketing in working toward flourishing.

Being

1. Love the Lord in the way he has gifted them to create, connect, and capture value.

2. Know God Created Them by reflecting His image through the work of creating, caring (maintaining), and commissioning (engaging others).

3. Understand the World by pushing back on consumerism while redefining the mission of life and purpose of money.

Doing

1. [Creating] Create, Connect, and Capture value that leads to restorative organizations.

a. Create sustainable opportunities for people to thrive and flourish.

b. Connect people to embrace an organization’s created value.

2. [Communicating] Write and present clear and effective messaging with passion and purpose.

Knowing

1. The components of create, connect, and capture.

a. [connect] people to embrace an organizations created value.

2. Faith and Work: Impacting the world for Jesus Christ requires flourishing in 4 relationships: God, Self, Neighbor, and Creation.

3. Impact: Organizations impact the world and people around them through exploitation or restoration. (Nothing is neutral.)

4. Image Bearer: The purpose of an image bearer in work is to create, care, and commission.

Quiz

• This unit will be assessed through a written response. (10 points)
• Students will also be expected to take a campaign of print, web, and video and analyze the marketing as either exploitative or restorative. (20 points)