Social Media Strategy

Using Social Media requires more than understanding the syntax of social media platforms. There are a three things you must decide:

1. Choose the right platforms
   • Who are your customers?
   • Where can they be found?
   • Why are they on the platform?
   • What do they expect on the platform?
2. Set Goals for Social Media
   • Increase referral traffic to website
   • Drive lead generation or e-commerce purchases
   • Increase company credibility
   • Demonstrate a corporate identity and culture that makes people more likely to want to work with as consumers or employees
   • Increase the quantity of feedback that they receive from customers and leads.
   • Offer an additional avenue for customer service interactions.
   • Communicate critical company information
3. Determine an approach to content (Hootsuite anyone?)
   • Determine how frequently you will post.
   • How you will quantify the results of your postings?
   • How you will attain maximum reach with your strategy?
   • Develop a calendar to track content delivery.

Additional Reading

• Pew Internet Research

Student Activity

• Answer the questions below, for each of the following Social Media Platforms:
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Linked In
  • Snapchat
• What are the primary demographics for users?
• When do users get on the platform?
• For what purpose?
• What media is most successful on the platform?
• What are the keys to a successful marketing campaign on the platform?

Sources

• Use the graph above sources.