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Keep a Personal Checklist:
What is meant by a service?
Why are people considered important for the marketing mix of services?
How might cultural differences affect the importance of employee-customer relationships?
In the context of the marketing of services, what are processes?
Why is physical evidence important to the marketing of services?
People
People
Process
Process
Physical Evidence
Physical Evidence
SUCCESS STORY: Trader Joe's
SUCCESS STORY: Trader Joe's
Examine Trader's Joes success story in relation to their marketing mix (7Ps) as well as other important decisions in HR & supply chain management
Examine Trader's Joes success story in relation to their marketing mix (7Ps) as well as other important decisions in HR & supply chain management
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