1.1 Introduction to BM

Keep a Personal Checklist:

BE A CRITICAL THINKER: [AO3]

First, Let's keep it real about startup. 

Watch an inspiring must see documentary about 4 entrepreneurs | intrapreneurs in Detroit USA

Generation Startup

"Generation Startup takes us to the front lines of entrepreneurship in America, capturing the struggles and triumphs of six recent college graduates who put everything on the line to build startups in Detroit. Shot over 17 months, it's an honest, in-the-trenches look at what it takes to launch a startup. Directed by Academy Award winner Cynthia Wade and award-winning filmmaker Cheryl Miller Houser, the film celebrates risk-taking, urban revitalization, and diversity while delivering a vital call-to-action-with entrepreneurship at a record low, the country's economic future is at stake. " Read more

What do you think is the essential ingredient for start-up success? Or anything in life, really...

"Bill Gross has founded a lot of start-ups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him." 

Image retrieved from:  Vital components of a business plan 
Read more from Harvard Business School Online

Martha Matilda Harper, the real pioneered of retail franchising who created the American hair salon industry that allowed hundreds of women to own their own businesses.

One of the most successful business models is the franchise, but it didn't originate with McDonald's. The 6 mins TED-Ed below and the article on the left describe the remarkable story of Ms. Martha Matilda Harper, an entrepreneur who changed the way business organisations give new opportunities of ownership and business models. 

Known as the youngest entrepreneur in Thailand, at this present, Top, Itthipat Peeradechapan , is a 26-year-old businessman, the owner of the bestselling seaweed in Thailand. 

The 'Billionaire' Movie will let you get to know Top Ittipat in details about how he turned himself from an online game addict to a famous young billionaire. Now on Netflix!

Age 16, TOP gained 400,000 Baht monthly from playing online games. Age 17, he earned money from selling chestnuts for 2,000 baht. Age 18, His family went bankrupt and remained 40 million Baht in debt. Age 19, He released Tao Kae Noi seaweed to more than 3,000 branches at 7-Eleven. He owns 85 percent of the market share which is equivalent to 800 million Baht a year, and has 2,000 employees in his company. How did he raise himself up to this position? Surely, everyone desires to get rich, yet not everyone dares to succeed like him. Find the answers that have made Top become a billionaire. 

Before you leave... Test your knowledge!

1.1 Knowledge Bomb

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