Create a digital strategy for a given organisation
Assessment
Report
Learners must be presented with an organisation for which they must create a digital strategy.
Digital strategy, must include:
• key clients/audience of the organisation
• the vision for the organisation
• short-term and long-term goals
• relevant digital technologies that could be used
• definition of how success will be measured
• timescales (for example, phased implementation of new technologies)
Let's pretend we're working with a hypothetical organization called "EduTech Tutoring Co.", which specializes in offering online tutoring services for high school students in subjects like Math, Science, and English.
Key Clients/Audience of the Organisation:
High school students
Parents of high school students
Schools looking for supplemental education options for their students
The Vision for the Organisation:
To be a global leader in online tutoring services by offering an unparalleled, interactive learning experience that supports students in achieving their academic goals.
Short-Term and Long-Term Goals:
Short-Term Goals (1-2 years):
Increase the user base by 30%
Introduce 3 new subjects for tutoring
Achieve a customer satisfaction rate of 90% or higher
Long-Term Goals (3-5 years):
Expand services to other educational levels (elementary, college)
Achieve global reach with services offered in multiple languages
Integrate advanced technologies like AR for interactive learning
Relevant Digital Technologies That Could Be Used:
5G Connectivity: For smoother, lag-free video sessions
AI/Machine Learning: For intelligent matching of tutors and students
Natural Language Processing: For better voice and chatbot interfaces
Serverless Computing: To scale the application with growing demand
Blockchain: For secure, transparent transactions
Definition of How Success Will Be Measured:
Number of active users
Customer satisfaction rates
Retention rates
Revenue growth
Progress towards the introduction of new technologies
Timescales:
Phase 1 (Year 1):
Implement 5G and serverless computing technologies
Start the customer feedback loop to reach the short-term customer satisfaction goal
Phase 2 (Year 2-3):
Introduce AI and NLP technologies
Launch services in 3 new subjects
Phase 3 (Year 4-5):
Begin global expansion and language diversification
Integrate AR and blockchain technologies
By adhering to this digital strategy, EduTech Tutoring Co. aims to remain at the forefront of the education technology sector, continually providing high-value services to its clients while innovating and evolving in a rapidly changing digital landscape.