How Executive Search Firms In China Are Shaking Up Their Approach To Fill Digital Marketing Roles?

There has been a considerable increase in the demand for digital marketing professionals due to digital innovation being embraced by each and every company. Due to the growing job market and demand for the digital marketing services, the executive search firms in China were finding it challenging to hire the digital market talent for their client organization.

To get the desired candidates for digital marketing roles, the top executive search firms in China rethought the entire way of seeing the recruitment process of digital marketers. This aided in coming with out-of-the-box ideas to hire digital marketing professionals.

We tell you some of the ways the best executive search firms in China have adopted to hire the digital marketing talent:

· Reliance On Freelancers

The recruiters are not relying on the talent haystack when it comes to hiring digital marketers, instead, they are making forward their digital initiatives by relying on the freelancers. This hybrid approach is particularly adopted in order to fill the job positions of digital marketers, keeping aside the fact that the prospective candidate is interested in taking up the full time employment or will continue as a freelancer. This flexible attitude is required to ensure that the most talented individuals are hired in order to keep the innovation and other progressive goals on the move.

· Re-Look The Employment Proposition

The digital marketers always have multiple offers at a time during the recruitment process. Thus, they are always in the position to demand a higher pay package, more perks and better benefits and are sure of getting the same. This compels the executive recruiters to ask their clients to once again take a look at the employment proposition being offered. This in turn requires expansion in hiring budget and critically evaluating the compensation package on both financial and non- financial parameters which are sought by the digital marketers.

· Expansion Of Horizons

The executive search companies have expanded the scope of their search and are poaching the talent from various business sectors as well as industries. The companies never mind moving talent from one part of the country to the other. Thus, in order to win the game, the recruiters have widened their budget to manage the monetary expense required for relocation of the candidates.

· Upskill, Re-Skill Or Pro-Train

The recruiters are also encouraging their client organisations to look and identify the potential employees who can be re-skilled, up-skilled or pro-trained to manage the intensive job profiles. This is one of the most powerful talent management strategy and can position the employer as a learning organization which can increase the brand value of the company in the eyes of the digital marketing professionals. This will also aid in retention of talented and top performing employees in the organization. Thus, a win-win situation for both the company and the employees.