I started off with the words and different ways they could be used and then went onto the goat head itself, the top left goat head is there design and ive just slightly changed it on the way down until i found the one I liked which ill put bellow in another photo.

I then went on to do designs in a circle which I liked but the feedback I got on them was that I needed to make "GOAT" the most prominent thing because it was fighting with the "greatest beer of all time and since 1997, they were all the same size so anyone of them could've been the name of the company.

I had also tried different styles of goats (on the far left) which I feel didn't really work like id hoped they would so I left them alone.

Apart of the feed back was to try something more exciting other than a do to break the words around the circles so i tried 2 different styles of hops which i think worked quite well.

Logos i liked after IMPLEMENTING feedback

These are the refined logos that I liked after implementing feedback from last week. Andy also gave me the idea of using a hop as the goats head which actually turned out pretty cool I think.

I also decided to get rid of the black outer circle and to just make the circle out of the type which I think could work really well. I think i just have to decide what colours the other logos would be on the can.

The type circles would stay black and white I think, but the circles with the black outer circle would maybe be coloured depending on the can colour itself.

Stepping away from the circle