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NEEKO FREEKO / DESIGNER / NEEKOFREEKO1213@gmail.com
NEEKO FREEKO / DESIGNER / NEEKOFREEKO1213@gmail.com
What is "Keepin It Oldschool?
What is "Keepin It Oldschool?
For my Magazine, I wanted to have real participants and imagery that was as original as it could be.
As I am an artist myself, I was keen on including my own art, photography and designs.
I then asked myself: 'how do I get other people keen to be involved?'
I created a formula to solve this problem.
F o r m u l a
F o r m u l a
Have an idea that utilises collaboration and relatable content.
Find a cause that is greater than yourself and that people relate too.
Relatable Content for a Relatable Cause = Increased Involvement.
Participants potential involvement suitability is judged by estimating the probablity that they relate to either the idea or the cause.
Diversify within the borders of a niche.
A p p l i c a t i o n
A p p l i c a t i o n
The topic I chose was to document the transition from oldschool to newschool in various creative subcultures.
The cause was for proceeds to fund Cultural Awareness and Art workshops in accordance with Sister Kate's Home Kids Aboriginal Corporation.
Participants suitability was judged by researching their perspective in respect to the cause and their level of involvement with a particular creative subculture.
The niche I chose was to document the transition from oldschool to newschool in creative subcultures. I diversified this niche by Interviewing local, international, current, past, upcoming and prominent figures of creative subcultures such as Muay Thai, Hip-Hop, Graffiti, Design, Surfing and Dance, to name a few.
I n v o l v i n g P a r t i c i p a n t s
I n v o l v i n g P a r t i c i p a n t s
Many of the figures who I wanted on the magazine were obviously very busy.
Would they even receive or react to any attempt at contact?
To suss this out, I made a list of potential participants, and sent them all some free fan art.
Below is the latest list of people, it's still growing, and a few of my preffered fan arts for people.
Andrew Callaghan (All Gas no Brakes) is a US freelance journalist (creative writer) and John Wayne Parr is one of the first famous Australian Fighters (muay thai being his creative subculture).
As the Project developed, if they reacted to the fan art positively and showed suitability, I explained the magazine and asked for their participation. I have provided an example below.
As the Project developed, if they reacted to the fan art positively and showed suitability, I explained the magazine and asked for their participation. I have provided an example below.
I also contacted people via email sending them a PDF document explaining the workflow and entailing questions. It looked like this:
I also contacted people via email sending them a PDF document explaining the workflow and entailing questions. It looked like this:
S w i s s T y p o g r a p h ic S t y l e s
S w i s s T y p o g r a p h ic S t y l e s
I explored techno design, grunge design, illustrations, swiss typography and street photography for potential stylistic choices.
For the sake of conciseness, I have only included some of my explorations into swiss typography.
The juxtaposition and hybridisation of serif and sans serif texts was a commentary on the transition form old to new in the design world.
M o t i o n G r a p h i c s
M o t i o n G r a p h i c s
M a g a z i n e M o c k u p s
M a g a z i n e M o c k u p s
S t y l e G u i d e
S t y l e G u i d e
Here are some other title sequences for clients.
Here are some other title sequences for clients.
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