Ecomil Hemp Seed Milk

rebrand by Giovanni Hartono

Ecomil - Hemp Seed Milk

This module is focused on marketing and branding principles. We will be working on a campaign to revamp a brand and it’s advertising communications.

Ecomil – Hemp Milk is a marketing plan to revamp the brand using informational base campaign strategy. Created to promote an organic hemp milk and their benefits for us and the environment especially bees. The style is quite simple to help the audience from kids to adults digest the information easily and easy for their eyes. The colour palettes are created to promote the limitation of ecological footprint.

Original design product packaging

Design is outdated
The design is not stands out or promote the USP of the products
The design does not differ its product from other dairy products.

Final design product packaging

a3 poster campaign

TVC - Product reveal

Social media and mockup

Biodegradable Hemp Plastic Bottle.

Process

The circle is too much.

The leaf itself its enought to have a feeling of circular design.

Chosen logo design that are used further to develop the final logo.

Final Logo - Using chalkboard style to achieve natural feeling.

Hemp seed milk writing is fighting with the logo.

The circular design on the side of the carton and on the logo are not complimenting the Hemp seed milk writing o the box being rectangular design.

Close to the final product design where this one lack of some information like the volume of the milk.

Final Packaging Design

Packaging for 2 packs can be change to something that shape almost the same like the 250 mL carton.

2 packs writing is too big where it might take away the audience to notice the hemp seed milk writing. The 2 packs packaging looks really similar to the 250mL pack. Some work can be added to differentiate them.

Final Packaging where bees graphic is incorporated on the design to help differ the packaging and extending the implementation of the brand campaign.

The use of real imagery might not appeal for some people

There is not much indication about how bee relate to the product since there is only "BEE" word there.

Too much bees graphic where there is a chance for people to miss understood the whole thing to be bee's product.

Final Campaign that have limited amount of bees that are hopefully enough to make the audience understand how bee is related to this product.

Interdisciplinary work

The static age - album ep cover

Worked with Jarrod Lockwood audio student that need help on creating an album EP cover for his project. The general theme of the album is a punk rock look at the current state of America. Heavy use of spray paint style from the typeface and the graphics, they sort of have that punk/rock feeling

Previous work

1one - Studio 1 Project

Magazine that are exclusively made for basketball diehard fans. Exclusive content straight from the main star of the issue, covering from their career, hobbies, and lifestyles.

Bringing the hottest and most accurate basketball news, status of NBA seasons and plenty more. All in one package.

marsupials kingdom - studio 2 project

Marsupial Kingdom created to promote Australia with marsupials and their differences from their diet. Most people think of Koala or Kangaroo when someone mentions Australia, therefore by showing some marsupials and what kind of food they eat I was hoping that the audience can learn something from it. The style is quite simple to help the audience from kids to adults digest the information easily and easy for their eyes. The colour palettes are created to mimic the colour palettes of Aboriginal art to give more of an Australian feeling

Giovanni Surya Hartono

" Hi beautiful people, thanks for checking my work. I hope you enjoy it and feel free to reach me too! "

Giovanni Surya Hartono

Email : giohartono@gmail.com

Instagram: https://www.instagram.com/giohartono/?hl=en

Skillset:

Digital Illustrator
Photography
Photo editing

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