Grail is a 32-page magazine about exclusive and limited release sneakers as well as the sneaker-head culture and how famous rappers and athletes as well as fashion icons are helping shape the movement.

The name Grail represents the term ‘Holy Grail’. A term used often in the culture were a person would have a list of their Grail sneakers that they would pay astronomical prices or even camp out overnight to get their hands on.

The mag is an exclusive release with only a limited prints per issue. The idea behind the brand was to create a collector's piece parallel to the sneakers the mag covers that would come out once every 3 months. The model intends to create hype behind the brand and a sense of exclusivity.

Maybe in years to come people will be paying way over the odds for the mag just as they do for resell sneakers today.

This example was how the catalog section came about from start to finish.

• Finding ideas on Pintrest to use as inspiration to put my spin on.

• Sketching up a quick idea with pen and paper makes it quick and easy to visualise your idea. Without wasting time.

• Once happy with the sketch i made out a template in indesign to match my sketch.

• Doing this makes it super easy once you have made all assets in photoshop.

• To finish the spread i cut out all assets in photoshop and made got all the shoe information of their brand websites.