For my third trimester (Studio 1) at SAE I was tasked with creating a short magazine.
During the projects process I expanded on my skill set through learning new layout, typography and image making techniques.
The final result was 40-pages and titled Good Mood.
In a broad sense, 2020 has been the worst year in recent memory. There's quite often negativity when you turn on the news, open your phone or engage in small talk with someone. I designed Good Mood to be an antithesis to the current state of the world right now and a place were readers could go and give their mind a rest from everyday life. I wanted to create an experience that felt like an escape and encouraged people to put their phone down and relax.
The contents of this magazine spans a wide variety of features from good news articles, interviews with people worth listening to, lists and aesthetic images, while the topics span from local stories, mental health, global triumphs, advice and music.
From a stylistic sense, the magazine took influence from such design movements as Post-Modernism and Swiss, with calming pastel's and easy going typography.
Good Mood magazine is the perfect read for those in their 20's to early 30's or anyone in a transitional part of their life. It will hopefully provide a release of good endorphins and provide hope in an uncertain world.
Good Mood Magazine.pdfMagazine PDF
The process of creating the masthead was undertaken by looking for typography I felt best represented the magazines spirit. I wanted something simple that still had character.
After trying a variety of different options I landed on using two types of "Mermaid" by Scott Simpson. While ideating with "Mermaid" and trying to figure out how the ascenders and descenders would fit into the mastheads design, I saw a face start to carve itself out within the words "O".
The inspiration for my magazines cover came after spending hours looking at my mood boards. My main objective for Good Mood is to provide readers with an escape and I wanted my cover to express that.
After going back and forth for a while I eventually decided to leave my mast head of my magazines final cover. My main reasoning for this decision was to create a bit of mystery and exclusivity around the magazine and to force readers in the news agency to pick up the magazine out of curiosity to find what content lies inside. Upon opening the magazine they would find the mast head design on the first page in big and bold lettering.
In an official roll out of this magazine, I would create a variety of different colours per issue and ideally lay them out next to each other on the shelf. You can see an example of the covers below.
Front & Back
Good Mood Covers .pdf
Good Mood Gannt Chart.xlsxGannt Chart
good mood style guide.pdfStyle Guide
Process & Moodboard.pdfProcess & Moodboard
Good Mood Final Reflection.pdfFinal Reflection
I was tasked with designing this cover for music student Reaghan Thorne aka Lyphe.
Following my previous work with Lyphe, creating the art for his single "Pollux", it was my goal to create something that not only represented the song, but also to keep consistency in the art direction we are establishing for his music.
The artwork is for Lyphe's new single "I'll Never Love Again", due out later this month.
