Brockmans Gin

– Rebrand –

Hunter Anson

This trimester, we were given the brief to rebrand a product. I chose 'Brockmans Gin' as the current design is fairly outdated.

My goal is to give the branch a fresh & premium branding campaign with a new bottle design with hints to the original styling and a tweaked marketing campaign to attract a younger audience while still maintaining the more mature gin drinkers.

Brockmans Gin Rebrand

Brockmans Gin is a sophisticated gin targeted towards a more mature & experienced gin drinker. The company was founded in 2008 by 2 men with over 60 years of expirience in the drinks industry. The taste of the gin is described as "intensely smooth" with subtle berry hints.

The purpose of the rebrand is to give the brand an overall refresh without loosing the traditional links to old fashioned punk aesthetics. I've tried to give the brand a fresh look to attract a younger audience of men and women while also maintaining the current, older customers.

GALLERY

Product Reveal Animation

The idea behind this design is basically revolving the branding around the statement "Intensely Smooth" and highlighting that quality of the gin. The smooth water is to complement the smooth texture of the gin. The ice floating in the water, and the hands made out of ice is a link to the brands saying “The aim was to create a gin so smooth and sensual, you would want to drink it neat over ice”. All the smooth elements in the scene are there to contrast with the hard bottle shape with studs and a bold shape.

Current Bottle Design

New Bottle Design

Bottle Design

The purpose of the bottle redesign is to attract a younger audience of males and females while maintaining the current, older customers. The new bottle shape and logo type is to give the gin a more fresh and modern look. The studs around the bottle are to link back to the original branding of the gin which is very influenced by old punk aesthetics.
I've gone with a frosted glass finish as apposed to the black glass the black bottle can be seen as masculine, esspecially with the fatter bottle shape.

Process:

Bottle Draft Sketches

I wanted to start with bottle shapes and bottle ideas before working on branding or logo work as I wanted the bottle to be the focus and have everything else revolve around the bottle design.

Refined Bottle Sketch

I ended up with this design for the bottle.
The shape and placement of features felt nice and modern. While the studs and cross pattern linked nicely back to the initial bottle design.

Logo Drafts

Some of the logo draft sketch ideas. I then narrowed it down and refined the bottom right idea. This design felt the most classy and refined.

Final Logo Design

This is the final logo I went with.The logo is supposed to look fairly modern, but with links to traditional styles - similar to the gin. The serifs add that traditional look, and the abstract type design on "BROCKMANS" gives a modern look.

Rough 3D render of bottle

Here is the initial 3D render of the bottle design. I liked how it looked and it received good feedback to I continued with this design. My only problem was that it felt too masculine for a gin that I'd like to be marketed to males and females.

Refined Bottle Design

I decided to go with a clear bottle design as it felt more classy and the black bottle felt too masculine. I also stretched the bottle slightly to not be as fat to also be less masculine. The purple was pushing it too far in the other direction though as it now felt too feminine.

Bottle & Scene Ideas

Here are some of the many 3D renders and ideas for the scene where the bottle would be best highlighted and complimented in...

Hard Rocks & Smooth Pipes

These contrast the smooth bottle design and therefor highlight the iconic phrase of the brand
"Intesely Smooth"

Chesterfield Leather

The chesterfield leather gives the drink a premium and dark undertone which links back to original marketing campaigns of the brand.

Hands Reaching

The hands idea is to give the design a slightly creepy and interesting tone and show the customers soemthing new when it comes to a drink advertisement. I liked this idea as it was unique.

Refined Bottle and Scene

The rocks contrasting with the bottle and the smooth liquid that the bottle sits on was a nice way to compliment the smooth message. The bottle design is pretty much complete - only the scene and surrounding elements need some work.

Final Design

The scene was refined, keeping the smooth water and adding ice cubes and having the hands made out of ice because the gin is "so smooth and delicious that you would want to drink it neat over ice". And the circle in the bachground is just to highlight the bottle in such a complicated scene.

Interdisciplinary Collaborations:

God of Riffs Soundtrack Artwork

Created cover artwork for the soundtrack for video game "God of Riffs".

The aesthetic is punk and bold to reference the style of music the soundtrack involves.

The graphics were created in 3D software (Blender) & Photoshop.

God of Riffs - Soundtrack

Contact - Hunter Anson

Email:
1016990@student.sae.edu.au

Instagram/Portfolio:
(@hvnt.ter)
https://www.instagram.com/hvnt.ter/

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