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Nostalgia marketing is the advertising equivalent of comfort food. We can use Nostalgia Marketing to appeal to the older age group to enjoy Nesquik again.

There is a large audience of sentimental flavoured-milk-drinkers that would love to be reminded of the energetic goodness of their childhood with Nesquik. This new campaign will catch their eye and inspire them to take it off the shelf and buy our product again.

My inspiration for this projects style and theme is the classic Memphis design. The purpose of this redesign is to appeal to an older age demographic: taking Nesquik's milk flavours from being enjoyed solely by young children and increasing it to visually appeal and attract young adults ages 18-35.

What better way to grab consumers attention than by stylizing the aesthetic that they grew up with! The emotional pull behind the classic 90's aesthetic is well-loved by those that grew up through it, and also thoroughly enjoyed as a popular style come-back in the modern day by those born a few years later.

Packaging Reimagined - Value Pack

I designed a funky square box that contains sachets (which I also designed) so when you buy one of these you get a few sachets' of every flavour! Consumers love the choice of variety and options.

Advertising

The age demographic of my audience commute to work, uni and social events just about every day of the week! Some are on the bus, or driving down the highway, or walking down the street. Therefore where would be better to add some enticing, fun, fabulous poster work to tempt them to enjoy a energetic treat to brighten their day.