Kinetic Typography
Jenny Le (Ngoc Le)
Embedded Files
About Me
About Me
branding2_00000.aviEmail:
LT21419808@hotmail.com
Social media links:
Instagram: NL_Designer
Dribbble: https://dribbble.com/NL_designer
Skillset: Design, motion graphic, Illustrator, critical thinking, creativity
Project Name: Kinetic Logo
Project Name: Kinetic Logo
Hi, I am Jenny Le, on the way to being a Motion graphic artist. For this Trimester, my specialization are logo design and kinetic typography.
Hi, I am Jenny Le, on the way to being a Motion graphic artist. For this Trimester, my specialization are logo design and kinetic typography.
Early Process: MS
Early Process: MS
Designing a logo for an Audio Student, the student is inspired by Pink Floyd prism logo, so I started designing with a prism in mind. For this process, I start off with a quick pen on paper thumbnails and move it to Adobe Illustrator to bring it to life. In order to polish the design, there was a lot of redesigning and modifications in order to achieve a better result, such as messing with different letters, spacing and concepts.
Designing a logo for an Audio Student, the student is inspired by Pink Floyd prism logo, so I started designing with a prism in mind. For this process, I start off with a quick pen on paper thumbnails and move it to Adobe Illustrator to bring it to life. In order to polish the design, there was a lot of redesigning and modifications in order to achieve a better result, such as messing with different letters, spacing and concepts.
Animation MS
Animation MS
This kinetic logo was created in Adobe After Effect, using the Saber Plugin. The first line fonts was a bit harder to read, you read it letter by letter. This lead to the red logo, that instantly become more readable, making the text appear more bold and giving the logo a more rock-n-roll vibe. The third option is a more readable than the first logo but it still doesn't have the vibe of the red logo.
Final MS
Final MS
Base on the client preferences, the final logo is in blue.
Early Process: NL and JL
Early Process: NL and JL
The final logo for NL and JL that stands for Ngoc Le (official name) and Jenny Le (prefer name). The logo is basic, in order to just focus on the actual animation.
Animation JL
Animation JL
This was created by using Fractal Noise, Tritone and Minimax in the Effect Panel with Saber Narrow Bright outline. For this concept. I believe that this has too much going on for an successful kinetic typography logo.
Final JL
Final JL
The final logo by combining the same logo on top of each other and using the Saber plugin to change the colour and a shadow effect from the effect panel to give it a 2D/3D feel,
Animation NL
Animation NL
I had to simplified this logo from the original storyboard concept in order to keep this logo under 10 second.
Using Saber to animate the second option which appear more like an actual logo compare to the first logo animation.
Final NL
Final NL
In order to make this logo stand out, I duplicate and offset the first effect, change the colour and timing. For this animated logo, I was envisioning the logo to start of dominantly blue and getting over-powered by pink as it fade away.
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