Cobs Rebrand

Mishka Rawat

1015463@student.sae.edu.au

Cobs:

Absolutely Nothing Artificial

The goal of this rebrand was to promote the Cobs Organic Range and narrow in on the health conscious and environmentally friendly. By doing this it opens the brand and product up to a new market.

The objective of this campaign however is environmentally focussed. The focus of this campaign is recycling and its goal is to encourage consumers to recycle their empty packets in supermarkets.

Before & After

Logo

Before

After

Packaging

Before

After

Packaging

Advertising Campaign

Print Advertisement Campaign

Billboard Advertisement

Floor Vinyl - Wayfinding

Social Media Advertising

Canvas Tote - Merchandise

Motion Graphic Advertisement

cobs ad-.mp4

Previous Work

Curb - Magazine

This magazine is about street style during fashion week. The idea for this magazine came about as I have never seen a fashion magazine that focuses on the styling of pieces and how they are worn on the streets rather than on the runway and in advertisements.

The purpose of this magazine is for people to look at it to gain inspiration from other people during fashion week.

Back & Front Magazine Covers

covers final.pdf

Magazine Layout

mag final pdf.pdf

Dreamscapes

Through my design I aimed to explore the idea of day-dreaming being an escape from the stresses of everyday life, thus using dreams to fall into an unconscious discovery of what could be.

My main objective was to create surrealist landscapes which would then become windows into a person’s dream

For this project I created four different flower fields which represent four different dream-states in which one can escape to.

yagan final.mp4