Remedy Kombucha

Rebrand and Campaign by Ezias McPhee

1014224@student.sae.edu

Remedy Kombucha

Fresh Kombucha, Brewed to Perfection

For studio 3 our project was to rebrand a product from a supermarket and then create a campaign for that product.

I chose to rebrand Remedy Drinks, and I chose their kombucha as the product that I'd be redesigning. The reason why I chose this was because I wanted to design a kombucha that looked and felt like no other.

Going into the rebrand I also realised that it isn't often that someone finishes a whole kombucha in one sitting, and normally by the time you go back to finish the drink, it has already gone flat. So I went into this rebrand with some goals.

My goals for this rebrand were to add a new product, the 150mL kombucha shot into the Remedy Kombucha line-up, and also launch a succesful campaign for the product and rebrand.