Fusion

Holly Hopkins

Design studio 2

Fusion

Our brief for this project was "Hidden treasures of WA". For this project, we were tasked with creating a motion graphic for Yagan Tower in Raine square, four A3 posters and an Infographic, all on the theme of WA. I was inspired by WA's bush and aquatic landscapes and the flora and fauna they contain. My goal was to showcase these unique landscapes by creating a fantastical, almost alien combination of the two. The focus of this studio was developing skills in Image making and motion graphics.

About me!

Holly Hopkins

Hello! My name is Holly Hopkins. I’m a graphic designer and artist who loves trying new creative styles. I've known i wanted to do something that lets me express myself creatively ever since i was a child. My style tends to be minimalistic, clean, bright and fun but i'm always up for trying something new! I am currently in my fouth trimester of my Bachelor of Design.

My key skills are:

Logo design
Event collateral design
Brand design
Adobe Illustrator
Adobe Photoshop
Adobe Indesign

Contact me:

Email: hollyannehopkins@gmail.com | Portfolio: https://hollyannehopkinsportfolio.weebly.com/ | Discord: Holly Hopkins#4025

Motion graphic:

Holly_Hopkins_Fusion_Final_SPIN.mp4

Audio:

Audio students Blayne Hull and Justin Norment worked together to create a bright and calming lo-fi audio track for my motion graphic.

Blayne Hull

EMAIL: 1019406@student.sae.edu.au

Justin Norment

EMAIL: 1019055@student.sae.edu.au

FUSION. -6. .wav

Infographic and posters:

Collateral and mockups:

Planning and process:

Inspiration:

Above is a sketch of my idea when I first came up with the idea of using WA bush landscape and underwater landscape together. There are many parts from this original sketch that made it into my final product and lots that didn't but overall this sketch is what helped me solidified my idea so that I could start on actually creating my project.

Imagery: My imagery was inspired by Native WA animals, plants/flowers and corals that I had found during my research.

Colour palette: My colour palette is a range of bright and vibrant colours. My colour palette is inspired by the colourful animated videos of the youtube channel "Kurzgesagt–InaNutshell".

Visual style: My chosen visual style is simplistic with lots of textures and rounded shapes. I used layering and drop shadows to add more depth. The style uses lots of clear shapes and lots of both thick and thin lines both straight and curvy. My visual was inspired by the artist Meier Delphine.

Asset development:

I started the process of creating my different assets by first sketching them out in my chosen visual style. I also did some coloured drawings based on my sketches which also worked as a test to see what program I would use to create my assets and what tools. These drawings showed me that using the brush tool in Photoshop wasn't going to work as I couldn't get the clean lines I wanted to so instead I switched over to Illustrator and the pen tool.

Over time I made a few important changes to my asset designs like adding more texture to everything, adding more detail to somethings and using drop shadows to create better depth and create an almost paper cut out style.