On Buono's Instagram account of the post on the stories and their wall.

Market plan

The strategy is to target toward to the teenage audience. The mochi ice cream is very healthy by being dairy and gluten free and vegan which seems to be healthy sweet without cheating on your diet. Mochi ice will be promoting in area where high school students like to hang after school or with their friends.

Media

Print advertisements would be in area at post stop for student and in shopping catalogue for the mother persona since the parent would do the grocery shopping.

Social media

The social media be on Instagram since it is the most popular for the teenager audience and to get the audience be interactive on the hashtags day. Create a snapchat filter for particular event or celebration ( doll festival day, valentine or harmony day)

Ideation:

Original the hierarchy of the text is hard to read and the mochi on the packaging is not appetizing.

Have the aesthetic of the branding layout as Japanese since no one know what is a mochi or it is a Japanese dessert.

packaging the layout concept:

Illustrating graphic element from the Japanese culture or recognizable Japanese icon.

Concept of the die-cut layout:

The development increase about to show the flavour to be more visual and work in spacing and the colour to be interesting than plain background.

Lightbox:

To get the content of the mochi for the visual work (poster and the motion graphic).