Oda was started in 2013 by 10 founders with backgrounds from strategy, technology and logistics.
"We didn’t know much about groceries but had a bold ambition: to shake up the industry with technology, design and efficiency and make life better and simpler for families with the best shopping experience possible."
With a large dose of naïveté, but also grit, motivation and a commitment to excellence, the team embarked on this mission. Kolonial.no and the team grew quickly and became a celebrated product in record time.
To this day, Oda serves thousands of households is is renowned for its range, quality, and affordable prices while constantly innovating on shopping and delivery experience and customer service.
Tomas and Karolin Kull started Mathem at the end of 2006. The idea was born out of everyday stress and lack of imagination, together with the constantly bad conscience about wanting to serve the family good, varied and healthy food, combined with lacking inspiration and foresight.
Mathem was created with a focus on the importance of being able to find the right thing quickly, and quickly grew from an idea to an entire grocery store. Quite simply a website where it should be quick and easy to find goods that meet certain specific requirements, and to have the food delivered to your door at the time you decide.
After that, it has gone fast, and a lot has happened!
Our behaviors are the foundation for everything we do at Oda, and we expect everyone to follow them and use them as a foundation for decision making. These behaviors guide us towards accomplishing our vision and help us make a meaningful difference in the world ❤️
We care about people
Empathy is embedded in everything we do. Pairing data with emotional understanding, we constantly strive to make life simpler and easier for our customers. Always accessible, friendly and personal, we respect our customers' space by being present - but only when we are needed. We look out for each other in a caring and open work environment, and create room to balance commitments in work and in life.
We shoot for the stars
We are ambitious, and we’re bold. No matter the task, we find new ways to deliver little moments of magic. We push ourselves to go that extra mile because we know that better is always possible. Known for our willingness to make big bets, we celebrate courage without penalizing failure. We’re a team of teams, and we win together.
We're here to stay
Being experts in speed and efficiency doesn't mean cutting corners. Passionate about the future, we’re committed to building something that lasts. We nurture long-term customer relationships by being a reliable and trustworthy provider. We invest in both our customers and their communities. By cultivating progressive, rewarding and lasting careers, we build an inspirational company - sustainable in business, culture and the environment.
Our vision, mission and behaviors are key parts of our identity and our brand. To read more about our brand, and to access brand materials like photos, illustrations and guidelines, please go to brand.oda.com ⬅️