Solution Model
Why ASSAM?
Why ASSAM?
To understand responsible craft tourism, the most effective way was through indigenous traditional and sustainable practices done through handicrafts.Most of the regions in India are known for their cultural and traditional diversity, strong ethnicity and coherence with the surrounding geographical elements.
To understand responsible craft tourism, the most effective way was through indigenous traditional and sustainable practices done through handicrafts.Most of the regions in India are known for their cultural and traditional diversity, strong ethnicity and coherence with the surrounding geographical elements.
Assam is a state well known for its high quantity production of natural fibers and yet is seen as a hidden gem (as a part of the unraveled north eastern region of India), which has major regions, yet to be influenced by modern technology and trends.
Assam is a state well known for its high quantity production of natural fibers and yet is seen as a hidden gem (as a part of the unraveled north eastern region of India), which has major regions, yet to be influenced by modern technology and trends.
Thus, bringing out the traditional and tribal ways of living as a sustainable life and experiencing the presence of handicrafts in this process is something worth acknowledging.
Thus, bringing out the traditional and tribal ways of living as a sustainable life and experiencing the presence of handicrafts in this process is something worth acknowledging.
Elements of responsible craft tourism to be incorporated in the trails:
Elements of responsible craft tourism to be incorporated in the trails:
- Plantation Sightseeing
- Processing Unit : a) Craft Cluster b) Factory
Showcasing the products made by the natural fibers used by the local or village community (Participation of Craft in lifestyle).
Showcasing the products made by the natural fibers used by the local or village community (Participation of Craft in lifestyle).
- Craft Making Process
- Utilization of leftover materials by the community; waste management.
- Dying process: a) Local Method of dying b) Local practices
- Procuring the raw materials (related craft items).
- Cooking & tool habits related to Bamboo, Jute & Silk.
- Local Food diet pattern in Assam (in different seasons).
- Regional music & Dance Performances.
- Important element of culture as part of lifestyle.
- Other activities performed by the Crafts person's family.
- Other sources of income/business/monetary help.
- Different types of traditional attire.
- Nature scenic points (Attractions)
Strategic elements of the tour:
Strategic elements of the tour:
Providing a welcome kit :
Providing a welcome kit :
- Shawl (Gamusa)
- Japi
- 'Adoroni Assam' kit:
1) Copper water bottle as an alternative to single use plastic bottles.
1) Copper water bottle as an alternative to single use plastic bottles.
2) Garbage bag made of natural fiber.
2) Garbage bag made of natural fiber.
3) Natural sanitizer, mask and tissue set.
3) Natural sanitizer, mask and tissue set.
4) Pee buddy (for female members).
4) Pee buddy (for female members).
5) A book on Assam or Natural fiber or sustainable living of India
5) A book on Assam or Natural fiber or sustainable living of India
Other native elements to be included in the trail :
Other native elements to be included in the trail :
- Horai (with beetle nut as traditional welcome)
- Local product/Bi-product of natural fiber. (Optional)
- Regional music for the journey.
- Local transportation
1) cab/taxi/bus
1) cab/taxi/bus
2) State based transport
2) State based transport
3) Prefer to provide shared mobility rather than private transport.
3) Prefer to provide shared mobility rather than private transport.
- Home stay:
1) What are the family traditions of welcoming a guest?
1) What are the family traditions of welcoming a guest?
2) Local food
2) Local food
3) Visit to nearest cultivation areas
3) Visit to nearest cultivation areas
4) Nature walk/ Early morning
4) Nature walk/ Early morning
5) View of Greenery
5) View of Greenery
6) Showing the community & how they work
6) Showing the community & how they work
7) To the host family & how they are doing the craft
7) To the host family & how they are doing the craft
8) Lunch (Local food) - Afternoon
8) Lunch (Local food) - Afternoon
9) Various modes of recreation, relaxation and entertainment within the community - Evening
9) Various modes of recreation, relaxation and entertainment within the community - Evening
10) Some performances - Late evening
10) Some performances - Late evening
11) Interaction with the host family & Dinner - Night
11) Interaction with the host family & Dinner - Night
Service Branding:
Service Branding:
