Case Studies
Matsya is an e-commerce platform for selling craft products, but has gradually evolved with newer features like craft guidance, entrepreneurial model development and craft tourism. Their services cater a huge population, from locals to foreigners and are currently spread across the region of Gujarat and Maharashtra.
Matsya is an e-commerce platform for selling craft products, but has gradually evolved with newer features like craft guidance, entrepreneurial model development and craft tourism. Their services cater a huge population, from locals to foreigners and are currently spread across the region of Gujarat and Maharashtra.
Understanding the organisation:
Understanding the organisation:
- Detailed interview with Neha Gandhi, the brains behind Matsya.
- Understanding the back and front end of the services that are provided at Matsya.
- Understanding the personal journey of Neha, to analyse the working ideology.
Noticeable factors about Matsya (& Neha Gandhi):
Noticeable factors about Matsya (& Neha Gandhi):
- Collaborations with various artisans around the region for craft experience.
- Good associations and relations with other organisations like Kala Raksha and Khamir etc.
- A fair share working model and ideology.
- Major works of the organisation are for the development of the craft community.
- Online presence on various social media platforms (making it more accessible).
- Not just a craft selling platform, but also provides an authentic cultural experience to interested people.
Experience map: Studio Matsya
Stakeholder Map: Studio Matsya
About 230 km north of Ahmedabad is situated the city of Patan, it was capital of Gujarat in medieval times. Currently, Patan is famous for its architectural remains( like: Rani -Ni -Vav , Sahatraling temple) and the double ikkhat patola, dyeing and weaving craft.
About 230 km north of Ahmedabad is situated the city of Patan, it was capital of Gujarat in medieval times. Currently, Patan is famous for its architectural remains( like: Rani -Ni -Vav , Sahatraling temple) and the double ikkhat patola, dyeing and weaving craft.
Population: 1.34 Lakhs according to the 2011 census.
Population: 1.34 Lakhs according to the 2011 census.
Major craft of the region: Double Ikkhat Patola
Major craft of the region: Double Ikkhat Patola
Why Patan?
Why Patan?
To understand the scenario of a famous handicraft, within a less popular sub region. With the presence of Kutch in the region, we wanted to understand the tourism scenario in craft clusters of other towns.
To understand the scenario of a famous handicraft, within a less popular sub region. With the presence of Kutch in the region, we wanted to understand the tourism scenario in craft clusters of other towns.
Other noticeable factors about Patan:
Other noticeable factors about Patan:
Besides Double Ikkhat Patola there are multiple crafts practiced in this town, some of them being: paper carving, pottery, clay toy making, traditional jewelry making, masroo silk weaving, wood carving, etc
Besides Double Ikkhat Patola there are multiple crafts practiced in this town, some of them being: paper carving, pottery, clay toy making, traditional jewelry making, masroo silk weaving, wood carving, etc
Patan is also famous for its history, heritage and culture. Availability of architectural tourist attractions like Rani -ki -Vav, Sahastraling temple, Kali temple, etc.
Patan is also famous for its history, heritage and culture. Availability of architectural tourist attractions like Rani -ki -Vav, Sahastraling temple, Kali temple, etc.
The Double Ikkhat Patola has been registered under the Geographical Indicator thus attaining a fair share of recognition on National and International platforms.
The Double Ikkhat Patola has been registered under the Geographical Indicator thus attaining a fair share of recognition on National and International platforms.
This is one of the most important factors within the Tourism scenario and also one of the factors to understand what brings the Craft Enthusiasts all around the globe to this region, (also to understand the advantages and disadvantages of monopoly of a single craft).
This is one of the most important factors within the Tourism scenario and also one of the factors to understand what brings the Craft Enthusiasts all around the globe to this region, (also to understand the advantages and disadvantages of monopoly of a single craft).
Patan Journey map: by team Kala Safari