Research Methodology

Research:

Understanding the existing role of handicrafts in Indian Tourism : through promotion ads, online presence, and views of academicians, artisans and others involved in the craft sector. Identification and mapping of Stakeholders of the Craft Tourism System

Secondary research and Mapping on identified channels within the Craft Tourism sector:

• Online platforms providing Craft experience

• E-bloggers

• Government tourism department and local authorities

• Tourist guides

• Artisans

• Academicians

Primary research and Interview with one major stakeholder :

Case Study 1: Matsya Crafts by Neha Gandhi

• Front and back end process

• Personal experience of Neha Gandhi

• Journey mapping of Matsya

• Stakeholder mapping of Matsya

Case Study 2: Patan- Double Ikkhat Patola Community

• Landmark mapping

• User journey mapping

• Mapping Stakeholders of the craft

• Interviews with our guide, artisans, etc.

Mapping:

Persona Mapping:

• Identification and description of suitable personas

• Experience journey mapping of each personas

Experience mapping: Past personal experiences on trip to :

• A recreational space

• A historical monument

• A religious/ spiritual place

• A craft cluster

Cognitive mapping :

• Elements of Craft and Tourism

• Experience and perceptions

• Available connecting channels

Insights & Analysis

Opportunity mapping

Selection of problem statement, and framing of the project brief :

• Trend of responsible tourism

• Community participation in tourism

• Maintaining authenticity in craft tourism

Solution:

Design interventions:

• Research and Mapping of: responsible tourism, sustainable elements of craft practices, service regions, etc.

• Stakeholders mapping

• Solution mapping: Craft Trails

• Journey mapping: Craft Trails

• Service blueprint: front and back end

• Probable social impacts

• Service branding

Social Impacts