Opportunity Areas

Opportunities:

Recognition of the craft tools & methodology.
Positioning tool making as craft as well.
Awareness about the tools used in day-to-day life.
Bringing out the utility aspect from the craft sector.(Re-surging the utilitarian aspect of the craft to bring it back to the local people in day to day life.)
Awareness about the functionality of the crafts ( to make people understand it's usability in life).
Need exposure (of crafts dominated by the other activities).
Positioning of all crafts equally.(value addition).
Awareness about less known crafts.
Awareness on the nature of crafts as an Eco-friendly practice.
Bringing out the new contemporary materials in place of the traditional ones. (Encourage involvement of new materials in the craft sector).
Facilitating the ease to access any required material.
Craft as an identity of timeless trends.
Utilizing this fact for a wholesome experience in tourism.
Building craft making process as an enhanced experience with wider perspective.
Reforming the perception of craft practice varying from niche market to encouraging it into tourism.(improving the perception).
Positioning craft as a strong entity in tourism.
Craft tourism as a source of living/monetary help to craftsmen who can't earn enough through selling their products.(Tourism provides a new career --opportunity/added income).
Showcasing craft tourism as an experience involving the lifestyle, community & culture with influence on craft.
Awareness about responsible living.
Strategies for implementing solution ideas:
An advertisement opportunity to showcase and promote crafts of India. ( Digital as or pamphlet)
Building a unique platform to locate, reach and accommodate the user, by him/herself to a craft destination.
Preventive measures taken to stop or curtail the resale of Indian Crafts by Art lovers abroad.
Involving the regional service providing chains (like make my trip, OYO rooms, etc) to promote the craft / increase the visibility of the regional craft throughout the user's stay.
Increasing the visibility of the craft by using the elements of the craft in public spaces. OR
Using the elements of crafts of a region in the city/town Landmarks (noticeable structure as identity of area)
An interactive set up on transportation junctions to give a short but 1st hand experience to the tourist, later leading them to the craftspeople.
To work on social issues that emerged because of the relationship between tourism and crafts. (Creating a model to improvise on the behavior and perception of Indian tourists while dealing with the craft people)
Giving recognition to craft stakeholders and the tourism factor that has helped in the revival of the cultural heritage of crafts as a tourism attraction and business. (Promotional platforms for craft tourism mediums)
Initiating a holistic approach tapping the intangible knowledge/beliefs/values using experiential tourism as a tool in the craft sector.
Creating an awareness within the tourists; for understanding of the intangible aspects of local tradition, including the craft practices.
Finding ways to address limitations, influences and methods to develop tourism abilities and sustainability in the craft tourism & craft sector. (Creating awareness within the craft community to make them use their own limitations, influences and methods, to bring in tourism [Self reliance models])
Design interventions to create better value towards craft destinations as well being and spirituality hub.
Creating alternate job opportunities for craft practicing families in the tourism industry.
Artist residency planning.

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Project Overview

Methodology

Case Studies

Insights

Opportunity Area

Ideation

Solution Model

Social Impact

Maps and Models

References

Opportunity Areas

Opportunities:

Recognition of the craft tools & methodology.

Positioning tool making as craft as well.

Awareness about the tools used in day-to-day life.

Bringing out the utility aspect from the craft sector.(Re-surging the utilitarian aspect of the craft to bring it back to the local people in day to day life.)

Awareness about the functionality of the crafts ( to make people understand it's usability in life).

Need exposure (of crafts dominated by the other activities).

Positioning of all crafts equally.(value addition).

Awareness about less known crafts.

Awareness on the nature of crafts as an Eco-friendly practice.

Bringing out the new contemporary materials in place of the traditional ones. (Encourage involvement of new materials in the craft sector).

Facilitating the ease to access any required material.

Craft as an identity of timeless trends.

Utilizing this fact for a wholesome experience in tourism.

Building craft making process as an enhanced experience with wider perspective.

Reforming the perception of craft practice varying from niche market to encouraging it into tourism.(improving the perception).

Positioning craft as a strong entity in tourism.

Craft tourism as a source of living/monetary help to craftsmen who can't earn enough through selling their products.(Tourism provides a new career --opportunity/added income).

Showcasing craft tourism as an experience involving the lifestyle, community & culture with influence on craft.

Awareness about responsible living.

Strategies for implementing solution ideas:

An advertisement opportunity to showcase and promote crafts of India. ( Digital as or pamphlet)

Building a unique platform to locate, reach and accommodate the user, by him/herself to a craft destination.

Preventive measures taken to stop or curtail the resale of Indian Crafts by Art lovers abroad.

Involving the regional service providing chains (like make my trip, OYO rooms, etc) to promote the craft / increase the visibility of the regional craft throughout the user's stay.

Increasing the visibility of the craft by using the elements of the craft in public spaces. OR

Using the elements of crafts of a region in the city/town Landmarks (noticeable structure as identity of area)

An interactive set up on transportation junctions to give a short but 1st hand experience to the tourist, later leading them to the craftspeople.

To work on social issues that emerged because of the relationship between tourism and crafts. (Creating a model to improvise on the behavior and perception of Indian tourists while dealing with the craft people)

Giving recognition to craft stakeholders and the tourism factor that has helped in the revival of the cultural heritage of crafts as a tourism attraction and business. (Promotional platforms for craft tourism mediums)

Initiating a holistic approach tapping the intangible knowledge/beliefs/values using experiential tourism as a tool in the craft sector.

Creating an awareness within the tourists; for understanding of the intangible aspects of local tradition, including the craft practices.

Finding ways to address limitations, influences and methods to develop tourism abilities and sustainability in the craft tourism & craft sector. (Creating awareness within the craft community to make them use their own limitations, influences and methods, to bring in tourism [Self reliance models])

Design interventions to create better value towards craft destinations as well being and spirituality hub.

Creating alternate job opportunities for craft practicing families in the tourism industry.

Artist residency planning.

LAD