Opportunity Areas

Opportunities:

• Recognition of the craft tools & methodology.

• Positioning tool making as craft as well.

• Awareness about the tools used in day-to-day life.

• Bringing out the utility aspect from the craft sector.(Re-surging the utilitarian aspect of the craft to bring it back to the local people in day to day life.)

• Awareness about the functionality of the crafts ( to make people understand it's usability in life).

• Need exposure (of crafts dominated by the other activities).

• Positioning of all crafts equally.(value addition).

• Awareness about less known crafts.

• Awareness on the nature of crafts as an Eco-friendly practice.

• Bringing out the new contemporary materials in place of the traditional ones. (Encourage involvement of new materials in the craft sector).

• Facilitating the ease to access any required material.

• Craft as an identity of timeless trends.

• Utilizing this fact for a wholesome experience in tourism.

• Building craft making process as an enhanced experience with wider perspective.

• Reforming the perception of craft practice varying from niche market to encouraging it into tourism.(improving the perception).

• Positioning craft as a strong entity in tourism.

• Craft tourism as a source of living/monetary help to craftsmen who can't earn enough through selling their products.(Tourism provides a new career --opportunity/added income).

• Showcasing craft tourism as an experience involving the lifestyle, community & culture with influence on craft.

• Awareness about responsible living.

• Strategies for implementing solution ideas:

• An advertisement opportunity to showcase and promote crafts of India. ( Digital as or pamphlet)

• Building a unique platform to locate, reach and accommodate the user, by him/herself to a craft destination.

• Preventive measures taken to stop or curtail the resale of Indian Crafts by Art lovers abroad.

• Involving the regional service providing chains (like make my trip, OYO rooms, etc) to promote the craft / increase the visibility of the regional craft throughout the user's stay.

• Increasing the visibility of the craft by using the elements of the craft in public spaces. OR

• Using the elements of crafts of a region in the city/town Landmarks (noticeable structure as identity of area)

• An interactive set up on transportation junctions to give a short but 1st hand experience to the tourist, later leading them to the craftspeople.

• To work on social issues that emerged because of the relationship between tourism and crafts. (Creating a model to improvise on the behavior and perception of Indian tourists while dealing with the craft people)

• Giving recognition to craft stakeholders and the tourism factor that has helped in the revival of the cultural heritage of crafts as a tourism attraction and business. (Promotional platforms for craft tourism mediums)

• Initiating a holistic approach tapping the intangible knowledge/beliefs/values using experiential tourism as a tool in the craft sector.

• Creating an awareness within the tourists; for understanding of the intangible aspects of local tradition, including the craft practices.

• Finding ways to address limitations, influences and methods to develop tourism abilities and sustainability in the craft tourism & craft sector. (Creating awareness within the craft community to make them use their own limitations, influences and methods, to bring in tourism [Self reliance models])

• Design interventions to create better value towards craft destinations as well being and spirituality hub.

• Creating alternate job opportunities for craft practicing families in the tourism industry.

• Artist residency planning.