WHY DO WE NEED TO CHANGE PERCEPTION?

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WHAT IS OUR ROLE?

Crafts have traditionally been consumed only as a commodity.

There are plenty of craft melas, exhibitions and craft festivals, that sell craft goods but no public platform that sell the ‘good’ of craft.

We aim to be different not only by creating participatory experiences that emphasise on craft as a practice but, also give much-needed exposure to the makers and process behind each craft form.

Thereby celebrating the intrinsic ‘human’ element that makes every craft so unique.

The craft camp we propose to design will be held in a host (Indian)city every year, there will be an assigned theme inspired by a set of human values, crafts from that particular region will be co-curated into experiences and be put on display by a team of craftspeople and designers.

This proposed concept will not only encourage collaboration between the craftspeople community and design community in every city but also help raise awareness about the regional craft practices, their value and relevance to the masses. With this, we attempt to uplift the overall perception of craft.


WHAT IS OUR GOAL?

BRAND LANDMARKS

SOLUTIONS

KALA.CTIVE STAKEHOLDERS

PERSONA MAPPING

USER JOURNEYS

EXPERIENCE MAPS

EXPERIENCE MAP OF A SINGLE CRAFT STALL

SERVICE DESIGN BLUEPRINT