OPPORTUNITIES
Educate the general public about purpose and/or relevance of craft
1. Opportunity: Need more people to participate and be part of the craft community (Consumers & Artisans)
Design brief: To design a platform where more users can participate and be part of the craft practice
2. Opportunity: To combat the problem of bargaining.
Design brief: To design the point of interaction between a customer and the craft maker and be able to communicate the features and benefits of the craft to the consumer
Design brief: To design a craft based experience that enhances the value perception of craft in the consumer.
3. Opportunity: To promote local production/consumption by making aware about benefits like:
Cultural significance, Sustainability, Independent sustenance:
Design brief: To design ways to communicate the relevance of craft products and their tangible use.
Create awareness about the intangible values of various Indian crafts
1. Opportunity: Need for people to understand the benefits of craft making/craft using
Design brief: To design ways to communicate to users about features and benefits of the craft.
2. Opportunity: Need for people to understand functionality aspects of craft (as a lifestyle)
Design brief: To design an experience that helps users understand the usability of craft products
Encourage daily use of craft among users
1. Opportunity:
To sensitize consumers towards crafts.
To educate people about craft making.
To educate people about history/significance of crafts
Design brief: To design an experience where the craft idea, purpose and relevance is communicated to the consumer.
2. Opportunity:
To encourage sustainable lifestyles through craft.
To make aware/educate people about benefits of using crafts.
Need for people to understand functionality aspects of craft (as a lifestyle).
Design brief: To design a platform where consumers are encouraged to experience the craft, interact with the maker and be a part of the craft making process.
Create awareness about the sustainable nature of crafts
Opportunity:
To promote craft techniques as a means of repair/reuse/recycle/reduce.
To inculcate craft values (eg. sustainability) into the lifestyle of people.
Design brief: To position crafts in the urban markets as a sustainable solution to promote local production and consumption which empowers the local economy.
Reduce the maker and user gap
1. Opportunity:
To bring users closer to maker
Bring consumers to artisans.
Make exhibitions/fairs/teaching take place at artisans workshops.
Design brief: To design a platform that encourages co-creation between the maker and the user directly
2. Opportunity:
To ensure that craft is well documented and preserved for others willing to take it up.
To let craft become a practice open to people interested in pursuing it.
Design brief: To design a platform where users can experience and learn to practice these crafts.
Innovate in the craft space
Opportunity: To incorporate technological interventions for newer materials, techniques, etc. to make craft practice easier w/o losing on craft values
Design brief: To design approaches that help diversify/perception crafts using newer techniques, materials or products and functions
Communicate the features and tangible benefits of the craft
1. Opportunity:
To inculcate life skills & values using craft as a medium
To make people aware of craft values in terms of skills, effort, purpose, identity and culture
Design brief: To use craft as a medium, inculcate and enhance human values in potential users so as to improve perceptions of craft leading to upliftment of both consumers & artisans.
2. Opportunity: To promote crafts as values and not commodity.
Design brief: To design a craft based experience that enhances the overall perception of craft in the consumer.
3. Opportunity:
To promote craftspeople through advertising strategies
Need to make craftspeople entrepreneurs
To sensitise people about efforts gone into crafts that are handmade.
Design brief: To design repositioning strategies that can help enhance the value of craft in the market.