Design Brief

By analysing the research data, we identified opportunity area where we could intervene. By mapping the nuances within the opportunity area, we decided to innovate for preservation of languishing crafts. For that we have outlined the deliverables and scope of the project.

Design Brief:

Design and develop a service-based innovative business model for the restoration of the languishing crafts (that results as end product) of Gujarat by providing a respectable platform for craft enthusiasts and the artisans for knowledge exchange and trade.

Idea:

To create a platform where artisans of languishing crafts can share their knowledge and showcase their skills. Also to raise awareness among people about languishing crafts.

Intent:

• To build confidence among artisans of languishing crafts and encourage them to interact with people.

• Ensuring two way knowledge sharing among artisans and craft enthusiasts.

• Ensuring personal as well as professional development of artisans.

• Raising awareness and sensibility among people towards languishing crafts.

Target Audience:

• Craft enthusiasts

• Craft lovers

• Students