persona mapping is giving us idea about the where and who really require our service and product and also we get the idea about how can we give them service. below, we have created persona mapping of artisan, sapti student, primary and secondary job as stone carver, stone industry owner, stone craft artisan family and NGO's.

Primary users

Stone craft artisans

    • Stone Craft is a part of culture and the traditional occupation that is why Most of the Families continue this craft.

    • They follow the tradition of Stone craft as belief, Identity of community and the contribution in the society from their side.


    • They are known as the Traditional Stone craft artisans because of Stone craft tradition passing From generation to generation in their family.


    • They Learn the skill of Stone craft from their parents as informal education or naturally by observation they got the interest and knowledge of Stone craft.


    • For the forwarding of this craft to the next generation They give Craft training to the kids from a young age at home.


    • By the traditional practice they used to use hand tools in the craft. That's why mostly they do work with traditional hand tools, some time use machines as per required.


    • Because of heavy investment for the own setup of the Stone craft, they prefer to work W for Stone Industry also for their own business. Also because of work availability.


    • Because of the familiarity of craft Family members also help into the Stone craft work.


    • From many years this craft going on in their family and they have seen many cases of silicosis disease that's why They know about Silicosis disease.


    • They follow Traditional techniques for craft and in that everything is hand done with hand tools that's why they use hand tools rather than machens.


    • From the generations they do not prefer any safety gears while craft working, that's why they are not used to the use of safety gears while stone craft work.



    • They don't feel workload, because of formal education and freedom to learn new things.


    • Wanted to become a skill stone craft artisan, because faculty support and encouragement.


    1. Who wants a good placement for a job as a Stone craft artisan because of a government institute .


    • Who wants to make a career in the Stone craft, Because after completing the course they feel there is job security at best industry with good people.


    • Some people want to get authorized education which can ensure the job in future. Who needs a certificate of Stone craft artisan that's why they get admission in such institutions.


    • Who want to learn Stone craft but they don't have an informal instructor in the family, because they feel at the institute there is hope of job security.


    • Some of them joined the institute for technical education, because they feel that will reduce the physical effort.


    • Some of them feel the institute cares about us , because at the institute they create awareness about safety kits among students and artisans of Dhrangadhra.


    • They feel the institute creates awareness about the quality of stone craft among the artisans.



    • Do work from home also because they want to work as per their mood and healthy environment compared to industry.


    • Carry tiffing lunch boxes at industry places because they feel healthy.


    • In their lunch, they eat Jaggery daily because they said that it's good for digestion and healthy also.


    • Carry old clothes which they wear during work time, because after finishing work they go to home with clean dress, that's make home people clean and fresh about them


    • Go to industry on bicycle or bike or share with someone to save money from public transport.


    • After finishing working time, they have good time at chai tappari at village place , that create fresh mood before going to home


    • Some of them don't wear safety kits.because that's irritating for them and some of them feel uncomfortable during working , some of them feel safety gears can't keep you away from silicosis


    • They called TB (tuberculosis ) a silicosis disease , that's why they take lightly to the disease because they thought this can be cured easily.


    • Who belongs from Dhrangadhra village or nearby village of Dhrangadhra, They get time to spend with family.


    • Involved in social and political events of Dhrangadhra, people have enthusiasm and respect about political people because they are familiar with them. And they came to about government policies and schemes because of political people.


    • Most of them are not littered (educated),they don't have technical knowledge,They mostly use carving by manually, they don't use any machine,

    • They mostly use carving by hand, they don't use any machine, because traditionally they don't have technical knowledge.

    • They are well paid by the stone Industry. Because of their skill set and can easily access due to locality

    • Stay at their own home that's why they can Daily up down to Stone Industry from home.

    • Daily work routine at industry from 10 am to 6 pm.

    • Familiar with stone work, stone craft and mining work.

    • Most of them are affected by silicosis disease.

    • Most of them belong to the traditional Stone craft family.

    • They also suffered from kidney stone and silicosis

    • Most of them are suffered from silicosis disease.



    • Some people do not have good financial conditions in their family so they want to earn more money than they are earning at their place and they use it to find the such jobs.


    • Some people feel the Famous Stone industry of Dhrangadhra can give good exposure to the artisans so we have to work for them and get benefits.


    • Some of them think Dhrangadhra stone craft Industry has work availability forever.


    • Also some people feel Dhrangadhra Stone industry gives good amounts of money compared to other places.


    • Dhrangadhra Stone craft techniques and the quality of work has demand in the market that's why they feel as an opportunities to work at Dhrangadhra Stone Industry.


    • Seeking a job to survive.

    • Migrate from all over the country.

    • Work for the Stone Industry of Dhrangadhra.

    • Some of them are trainee artisans.

    • Connected to the Stone Industry.

    • Stays nearby Stone Industry or in the residential space of Industry.

    • Some of them cook food and most of them eat at hotels around Drangadhra.

    • Cannot Avail Screams from Gujarat government or specific Surendranagar district screams.

    • Most of them are not Traditional Stone craft Artisans.

    • Basic pay scale, low payment as compared to hard work.

    • All are not familiar with the Silicosis disease.

    • All are not safety conscious about Silica dust.



    • Some people feel that a Stone craft job is better than another job because it does not need much education and any investment.


    • Who have not land for agriculture or not any other options to earn in their area, so they prefer Stone craft jobs, they think it is a good opportunity to earn.


    • Who are not educated enough to do official jobs or any other job they feel they can do Stone craft artisan jobs which have no need of academic education .


    • Who doesn't want to go to another place for the job? If the Dhrangadhra Stone Industry can give them a job, they think a home around job is the best job.


    • Most of them are very young, they wanted to learn the stone craft skills and make courier in the Stone Craft That's why they focus on this job.


    • Some people earlier do other jobs but because of any reason they have to leave and can not continue that job . some of them started stone carving.


    • Traditionally Stone craft artisan who want to forward this craft because of their social Identity and necessity. Also they are fully dependent on Stone craft only for earning.


    • Migrated artisans who work for different Stone Industries as per the requirement, there also Stone craft is primary job because they get easy jobs at Stone industry.


    • Some people have done hard work to learn and practice the Stone craft and develop themselves, they are also fully dependent on Stone craft jobs.


    • Some people have a passion for Stone Crafting and they want to become masters in Stone craft.

    • They do Stone craft work from couples of years, Most of them are affected by Silicosis disease.


    • They do work in the stone Industry After knowing this work can be harmful for lungs, they have connected with his job very well and they think they can deal with the issues which will come during the Stone craft work.


    • They also know if we don't take precautions or don't use safety gears they will get affected by Silicosis disease after 10 - 15 years of work. But they don't want to escape from that.



    • Local people who stay at Dhrangadhra or nearby villages can do the Stone craft job at their convenient time, or after the other daily works.


    • In the pleasure time or after the regular work and Stone industry has requirements of artisan then these artisans work for stone industry.


    • Some time in the Stone industry has increased the world lod, numbers of order have to be completed in specific time duration. In that time Stone industry calls around people who are familiar with this word or who can work in different situations and poses for industry.


    • Some people have enough fields for agriculture. After the farming work if they have some leisure time they used to work in the Stone industry.

    • Some people have other primary family businesses that's why they magerly busy with that but when they have time they join the Stone industry to get more income.


    • Most of them are educated and they feel to do white collar jobs, but they are familiar with the Stone craft that's why in the holidays they also work in the Stone Industry and get money and pleasure.


    • Some people want to distance themselves from silicosis disease, that's why they don't work regularly as Stone craft artisans. They are conscious about Silicosis disease.


Secondary Users

    • Some of the Stone industry owners also work with craftsmen as carving, because artisans feel that their owner is one of them.

    • They give holidays to artisan as per requirement. Because they feel their hard work , honesty

    • They always suffer from less artisan with more workload, so they cannot complete work within time.

    • They give more freedom to artisan about work time , there is no workload for artisan.

    • Mostly in industry , artisans work in open space , open environment, because they think they feel flexible during work time .

    • Owners keep fluctuating working time as per artisans availability and freedom to work

    • Traditional Stone Craft maker and seller

    • Garden and outdoor Stone products making workplaces.

    • Most of them are not aware of artisan health.

    • They mainly focus on production because they have pay to artisan also daily basis

    • They are friendly to artisan



    • Some NGO have a good amount of funds which has to be spent for good causes and they feel it has to go at the ground level of people's well being.


    • Some NGO works for the particular area or place they work for their development, such kinds of NGOs which belong from Dhrangadhra they work for Stone artisans.


    • Working for Stone craft Artisans ,care about their need other than stone carving

    • Working in Health area, make them feel about they are one of their family member

    • Working for Dhrangadhara people’s well being.

    • Working for Silicosis patients

    • Working for a mining Industries worker

    • Most NGOs work for the health of artisans' families.

    • Some NGOs run training institutes for artisan families.

    • NGO's helps to sell the artisan's product in the market.

    • NGO's helps to bridge the gap between skilled artisan and market. They increase the confidence among craftsmen and give them credit for their work .


    • They do supportive work to Stone craft.

    • New practicing Stone craft.

    • Helping artisans in Stone Craft work as a helper.

    • Work in the mining Industry.

    • Some of them updated with digital marketing

    • They do farming and related work for local market.

    • Kids from family go to school regularly

    • They also suffered from kidney stone and silicosis