When we buy a handcrafted product, we not only purchase a product but also become a part of their story. we become a supporter of their history, their culture, tradition, their craft roots, and their craft life.
Crafts have always played a part in man's identity and history. It was started as a need in people's lives, and gradually became a part of their livelihood. In the medieval period, crafts became a symbol of royalty as crafts were given patronage by Royal families. The availability of the local natural resources, the need of people, and the skills that were practiced by them gave birth to the beautiful crafts which we still admire. It became an identity for a group of individuals living in different locations.
Over the period, due to urbanization, industrialization, changing needs and unforeseen circumstances, the craftsmen were bound to migrate or change their professions. Seeing no future in this field and with no individuals taking it further, this craft eventually faces its death. India is a culturally rich country and craft is the 2nd largest source of its economy, but we have lost many culturally rich crafts when craft death should be the last thing happening and hence it is a matter of concern.