KALACTIVE

The identity of Kala.ctive has to be an amalgamation of traditional and contemporary aesthetics so as to capture the essence of the brand. It helps appeal to the urban dwellers, the name builds emphasis on the ‘collective’ nature of the festival which focuses not only on one aspect of the craft but the collective good and purpose of crafts. The word collective also points out to the format of the festival which brings collective of artists and artisans, brands and designers to collaborate.