Opportunity Mapping

Opportunity mapping

With Globalisation and industrialisation taking over, Languishing crafts has become one of the major concerns in the craft communities. After analysing the insights and observations we got from Pethapur, we started figuring out different opportunities in different areas. We made a exhaustive list of opportunity areas from different sectors and stages of crafts which are languishing.

PESTLE analysis of "Problems faced by Artisans"

Opportunities


Easy Availing resources

  1. To make essential raw material available to the artisan by the government.

  2. Evoking a sense of sharing of material/equipment among craft families to increase productivity.

  3. Design and develop a platform that provides essential raw materials and resources to the migrant artisans for the re-establishment of their craft cluster.


New methods of Craft practice

  1. Introducing alternative material methods to maintain the skills of an artisans

  2. Introduction and promotion of cross culture among craft sector to uplift dying craft.

Behaviour change in craft community

  1. Encouragement to build a sense of unity among the community for stronger growth of the dying craft.

  2. Encouraging an efficient way of co-creation and co-design among artisans and designers for the sustenance of craft..

  3. Giving a moral push to the artisans for an inspirational and motivational outlook on the craft sector.


Craft promotion & awareness

  1. Employing suitable platforms to promote languishing craft for the sustenance of craft

  2. Raising awareness of craft among the younger generation to prolong the life of knowledge and skills required for craft.

  3. Building a means to increase the sense of dignity, pride and ownership among the artisans about their own craft.


Preservation of craft

  1. Design and develop innovative strategies for preservation of languishing craft.

  2. Implementing suitable platforms to showcase as well as exchange the knowledge and skills of the artisan among different ethnicities.

  3. Reviving the cultural aspect of crafts through different mediums to uplift the importance of craft.


Craft education & Self-reformation

  1. Re-introduction of the artisan as a creative skilled person through an innovative perspective.

  2. Self-reformation of artisans through workshops and training to cope up with the present scenario.

  3. Utilising skills of artisans in various ways to enrich their livelihood.

  4. Design and develop an entrepreneurial training program for an artisan to uplift the dying crafts.

  5. Encouraging two way learning opportunities for respectable collaborations among artisans and social entrepreneur


Sustainable business solution

  1. Design and develop innovative business models that promote and uplift the dying crafts.

  2. Using the available skill, provide alternative business solutions to preserve those skills of the artisans

  3. Using available informative platforms as a consistent delivery platform for craftsmen to receive ongoing news and updates about the craft sector of India.

  4. Design and develop new economic strategies that encourage financial equity between artisans and designers.

  5. Design a platform that updates artisan about current market scenarios and changing consumer needs.

  6. Raising awareness about ongoing concerns of the craft sector through available informative platforms among craft cluster


Positioning crafts in the Market

  1. Creating a means to understand the importance of languishing crafts for better positioning in the craft sector

  2. Design a strategy to make crafts as a respectable career option.

  3. Raising awareness among artisan as well as consumers about green design by implementing it.


Potential Briefs

Priority 1.

  1. Design and develop innovative business models that promote and uplift the dying crafts. (Business related strategies)

  1. Design and develop innovative strategies for preservation of languishing craft.(Preservation approach )

  2. Raising awareness of craft among the younger generation to prolong the life of knowledge and skills required for craft.(Craft promotion and awareness)

Priority 2.

  1. Raising awareness among artisan as well as consumers about green design by implementing it.

  2. Reviving the cultural aspect of crafts through different mediums to uplift the importance of craft. (Preservation approach )

  3. Building a means to increase the sense of dignity, pride and ownership among the artisans about their own craft. (Craft promotion and awareness)

Priority 3.

  1. Design a platform that updates artisan about current market scenarios and changing consumer needs.(Business related strategies )

  2. Implementing suitable platforms to showcase as well as exchange the knowledge and skills of the artisan among different ethnicity.(Preservation approach )