ACCN for Digital Marketing & Market Analytics: TBD3000

Course Description:

• Digital Marketing & Market Analytics is the THIRD year course in the Marketing Management program of study designed to inform students about marketing in the digital world. Students prepare for the world of business by examining the uses, marketing strategies, and data generated by social media marketing. Upon completion of the course, a proficient student will be able to describe and apply the process of building a promotional campaign through digital means and the applied use of data contained in these methods to drive market research.

• This course does NOT qualify as a second level course if pursuing a program of study.

• Prerequisite: Advertising & Public Relations (TBR2000)

Course Preview Video

Additional Resource

Mililani High School CTE Website

Contains more detailed information about the course and the business pathway. Students/parents can also learn more about CTE in general such as : CTE Honors, CTE Pathway Completer recognition, certifications, CTSO, and more!